Author : Earma Brown

Are you ready for a change your life kind of experience? Yes Then write and publish the book you’ve been dreaming about Few things hold the potential for a life changing experience like writing and publishing a book

You can receive life long income from writing and publishing your own book You can affect the lives of hundreds even thousands for the good You gain the added respect of your colleagues after writing your book You can leverage the increase of fees exponentially in your business

Even so, many new authors don’t receive the rewards they deserve They forfeit their advantages by making simple mistakes that block their book’s success Correct the following mistakes to enjoy the rich rewards of a top selling book author:

1 Failure to set realistic expectations

To be honest, your book by itself probably won’t make you rich Don’t be disappointed with your royalty check or dismayed by direct sales of your self-published book

Instead, plan to use your book as an important leveraging tool to advance existing sales, increase your business or catapult your career Plan to receive open door opportunities that you may not have received any other way

2 Failure to organize book project

Researchers say we waste over 6 full days a year looking for mislaid information Make it easy for yourself Create a filing system for your book project You’ll write faster and with less stress Did you discover you can’t pull it all together by yourself? Delegate; hire an assistant to help Do the part you are most skilled in and assign the rest

3 Failure to turn off self-editor

Turn off the self-editor while writing The editor in you will want to stop and correct every error Don’t allow him or her a voice until you finish the writing process It’s more important to finish your rough draft than to write a perfect manuscript Don’t let a too early editing process block your rewards

4 Failure to avoid marathon writing

Prolific authors at some point realize they don’t have to sell their soul to write a saleable book They write a little each day to get it done faster They avoid marathon writing (going away) You unintentionally set yourself up for failure if you opt for the marathon writing What happens to your book goals, if you come back and your book’s still not written?

5 Failure to focus on one main topic

Top selling authors focus on one main topic They make sure each chapter supports that subject If you scatter your focus, you’ll come across as unorganized, long winded, and boring Your readers may find your book hard to understand

Instead of an encyclopedia type book, chunk your information into modules, segments, chapters or parts In each segment, offer plenty of detail to make it useful to your reader

6 Failure to write ‘Grab You by the Collar’ titles

It’s a known fact; titles sell books In fact, titles sell a lot more than books Titles sell newspapers Titles sell magazines Titles enhance the selling power of ads, brochures, web sites, booklets, and just about any kind of marketing element you can think of Don’t forget chapter titles, sub heading titles, bulleted points (mini-titles) benefit from sizzling titles

7 Failure to think community

Successful authors look for ways to engage and involve a nurturing relationship with readers and peers You should seek to include the support of your family, friends, readers, other authors, book coaches and others who feed your enthusiasm Most are eager to provide ideas, assistance and feedback

If you continue in the mistakes above your book may never reach the level of success it deserves Instead, implement good book writing tips and avoid the self publishing mistakes new authors make Go ahead; take the wheel of writing well and drive your book to a wild success

And now I would like to offer you free access to my FREE Self Publishing eKit when you subscribe to Publish2Profit, a free monthly newsletter on book writing, publishing and marketing tips. You can get your instant access at http://www.selfpublishinghouse.net
From Earma Brown, 14 year author, book writing and publishing coach

Syndication Source: Thought Search Articles
By thoughtsearch.com

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Author : Earma Brown

You already have what it takes to write and self publish your book And like other professionals you can create or increase your passive income stream each month Your professional competitors wish you would never discover these secrets

You may be asking “What if I’m not a professional writer?” You can still write your self published book and start earning in a few months I am convinced your audience is waiting on your insightful expertise to help solve their problems

All it takes is a little know how to write your book like a pro Start by solving your readers’ problems using your expert knowledge You know the articles, speeches and reports already in your files

Expand one of your articles or speeches into a short book by adding short stories and some practical how-to steps If you want to write your book like a pro, self publish and increase your income, read these five secrets and apply them:

1 Secret One Write a short book first to build your confidence I know short doesn’t mean the same thing to every person For books, let’s agree 50-100 or so pages is short, even 140 sounds less intimidating than a 200-300 page book Your future customers are busy and usually read only what takes the shortest amount of time For example, a friend of mine wanted to learn how to conduct tele-seminars He said he didn’t hesitate buying a short book of 70 pages at $19 97 to help him learn the ropes of tele-seminars

Make your book simpler, shorter, and punchier Shorten your sentences, stories and analogies Your professional format will include a strong heading (question) your reader needs answered and the answer This professional formula presents the problem and solution quickly without a lot of words

2 Secret Two Focus on one topic in your book It’s a known fact bestsellers focus on one main topic Focus on one topic then write each chapter to support that subject When you overload your reader with information, you come across as disorganized, wordy and flat Instead of including everything you know, stick to one how-to subject and include plenty of simple details with examples to make it useful to your reader

3 Secret Three Brand yourself, your business and your book Think about the greatest benefit that you offer through your book or service Consider your book and chapter titles Now think about your keywords and headings on your website Do you see a repeating word that stands out?

For example, the book “Write Your Best Book Now” the author threads some form of “win” throughout her materials Ever heard of the Chicken Soup for the Soul series? The title changes in its audience but the Chicken Soup brand stays the same For example, there’s a Chicken Soup for Teen-agers, Chicken Soup for Mothers, and so on

4 Secret Four Get a professional editor or book coach Yes, its o k and you should get feedback from family, friends, local writing group, etc But you need to get a professional viewpoint of your work to weed out the passive voice, bad grammar and all the things that slow your readers down to a standstill

Copy that appeals to the emotions of your reader sell your books Your future customers want word pictures that they can respond to with their emotions

5 Secret Five Target and get to know your audience Let’s face it not everyone will want to read your book Most uninformed authors write what they feel is a great book; spend tons of time and sometimes money looking for people to buy it Instead match your expert knowledge with an audience you can serve

Consider their needs, problems and how you can help solve them Business people are a hot audience right now They are hungry and willing to buy what will improve, make profitable their life and business Right now think of one to three preferred audiences in your area of expertise Then write the book your customers will be looking for

It’s faster to write a book if you know how People are looking for practical information and knowledge that you have Don’t let your ideas, knowledge and expertise fade away Put it to work for you in a self published book Remember, if you need help contact a professional book coach or take an e-course to inform yourself

And now I would like to offer you free access to my FREE Self Publishing eKit when you subscribe to Publish2Profit, a free monthly newsletter on book writing, publishing and marketing tips. You can get your instant access at http://www.selfpublishinghouse.net
From Earma Brown, 14 year author, book writing and publishing coach

Syndication Source: Thought Search Articles
By thoughtsearch.com

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Author : Earma Brown

It’s not procrastination You are more than ready to start your book How does one start, you may ask? You may just need a simple plan to get started writing your book Here’s ten tips to jumpstart writing your book to completion

1 Write your publishing goals down for your book

Will you self-publish or shop for a traditional publish There are serious pros and cons for either method Find out the differences so you can make an educated choice that suits you If you are self-publishing, consider the POD technology for your book

There are lots of good choices that will publish your book for you at an affordable price If you are opting for a traditional publisher, invest in one of the current market guides and research the best fit for your work It raises your chances considerably if you know what kind of manuscripts a particular company is looking for

2 Organize your book files

Researchers say we waste over 150 hours a year looking for mislaid information Develop an organization method that fits you For example, to save time and get organized you can create a master folder with your book’s title Inside, keep a separate file for each chapter

Assign each chapter a short title that will make sense later If you don’t have a title then assign names by topic Put research notes or resources in each chapter named folder Make a how-to folder as well, such as short-key notes, style or formatting notes With this system you can manage multiple projects easily Stop wasting time with disorganized, unfinished projects that don’t produce and help you get your message out in excellence

3 Write down your chapter’s format

Readers enjoy easy-to-read maps to guide them through your book They love consistency It is disconcerting and unprofessional if you change formats throughout the book In non- fiction books, each chapter should be similar length and have same sections or categories To make your chapters come alive, use engagement tools such as anecdotes, human stories, sizzling headings, photos, maps, graphs, exercises, short tips Readers enjoy easy-to-read side bars in boxes

4 Write the back cover as sales message before you write your book

This benefit driven outline helps give your book direction and helps you focus on what’s really important to your readers Most books will only allow for 50-75 words That gives you about 8-20 seconds to impress your prospective buyer Make this message passionate Include only what sells: reader and famous testimonials, a benefit driven headline to hook the reader to open the book and read the table of contents, and bulleted benefits

5 Create an inspiration cover in your book’s early stages

Keep it by your desk to inspire you Book covers are the number one selling point of a book You have about 4-10 seconds to impress your audience to buy Browse the bookstores and the internet to get a few ideas Study the covers best suited for your audience Choose colors that attract them Blue and red work well for business books Aqua, yellow, and shades of red work for personal growth books

Writing a book is a journey Most journeys go so much smoother with a map or travel plan Taking the simple steps above will get you started and keep you going to completion Start today then complete and release your significant message to the world

Earma Brown, 13 year author and business owner helps small business owners and writers who want to write their best book now! Author of ‘Write Your Best Book Now’. Click Here

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By thoughtsearch.com

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Sell Your Book on Amazon: The Book Marketing COACH Reveals Top-Secret "How-to" Tips Guaranteed to Increase Sales for Print-on-Demand and Self-Publishing Writers

Author : Earma Brown

The Information Highway has turned into a Sea of Information It’s teeming with information from every direction So how does one make a difference in such a vast medium? If you don’t want your book and material in general to be lost in the sea of information streaming into your reader’s consciousness each day,

you must title them well In fact, all marketing material from your 5 page sales letter, tri-fold brochure or email campaign to the 2 line classified ad needs the attention grabbing power of a great headline

Create sizzling titles designed to hook your potential readers One of the most important skills to develop as a marketer of your book, product or service is the skill of creating attention-grabbing titles When you master this skill you may use it in every aspect of your writing to attract more readers, more sales, improve your cash flow and increase your profits

You will need title writing skill for your book titles, chapter titles, sub-heading Even bullet points will have pulling power if they are developed correctly Your website will need passionate headings to capture the attention of your web visitors

Titles set the stage for your potential audience They either will work to grab your potential reader by the collar and pull them in for the read or they don’t Top titles create excitement, anticipation and enthusiasm for more You want your titles to express the heart and passion of your message Here are 7 top title templates to help create your best titles:

1 The Command

“Write Your Best Book Now!”

Most will say they don’t like being told what to do But our human psyche seems to respond in spite of what we like The command has an immediate effect Why? It connects with the “Yes, I want that” spot within us all Commands reassure you that helpful advice will follow that help you get what you want from the advice It tells the readers it’s possible to achieve the benefit the author is claiming

2 The How to

“How to Make Your Article Go the Extra Mile”

People love to learn with simple steps and fast Combine it with a powerful benefit and you will reel your reader in every time You decide Does the title above, “How to Make Your Articles Go the Extra Mile” or “8 Ways to Format Your Article”

3 The Provocative Statement

“5 Mistakes to Avoid That Drive Your Web Visitors Away In Less Than 2 Minutes”

You mean my site could be driving my visitors away that fast Especially, if you have been working hard to get site visitors you would want to know what would drive them away fast Provocative statements pull at our attention like an electric shock They make us curious They sometimes make us mad They make us feel a lot of different things but most of all they make us read

4 The Question

“Do You Want More Traffic, More Free Publicity, More Sales?”

Most times people unconsciously answer the question you pose in their minds The key is to provide the answers in your copy including statistics For example, “Have you ever felt afraid to buy online? Like it or not, many are still cautious of buying on the web A Boston Consulting Group Consumer Survey found that 70% of respondents worry about making purchases online ”

5 The Big Promise

“How to Increase Sales 400% by Using Short Articles”

People will click away from hype and never come back But if you have a big gun don’t be afraid to pull it out and use it Consider carefully and use sparingly; then make your big promise and deliver People will remember your promises and come back for more or purchase Don’t forget to include the specific delivery or “how to” in the copy beneath your big promise headline

6 The Confusing

“3 Little Pigs Went to Market but One Went Faster”

Develop curiosity into your title A seemingly opposite simile works like a charm Sometimes the title that doesn’t make a lot of sense will pull your audience in for the read Would the title above arouse your curiosity? The confusing title can capture the attention of your audience just to see what it’s about

7 The Top Benefit

“Think and Grow Rich”

A winning non-fiction title immediately communicates the benefit readers will gain after reading your book Benefit-oriented books often use the problem-solution approach Master (A) this skill or technique and get (B) this benefit Readers buy non-fiction books for a “benefit” for something that will help them, grow them, profit more, less expense, less trouble, gain more time, less stress, better relationships, better health, less drama, less trauma, more energy and vitality and less fatigue

Develop this valuable skill and you add magnetic pulling power and punch to all your marketing documents including your front book cover and chapter titles that will get your message read Titles set the stage for your potential audience They either grab your potential reader by the shirt or they don’t Create your titles to be “the match” that ignites your reader’s interest in reading your important message Title well and prosper!

Earma Brown, 13 year author and business owner helps small business owners and writers who want to write their best book now! Author of ‘Write Your Best Book Now.’

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Author : Earma Brown

First things first; words sell not graphics or flashy websites Pretty pictures and web design have never sold anyone anything; only words can do that You must write to convince people to take action

Most prospects will never pull out their wallets because they like your web design; they do so only when your words convince them to Here are some tips and a template to create compelling sales letters that sell your book:

1 Create a compelling (must get information) headline

Researchers have proven negative headlines works best For example, “Stop Making these Site Mistakes and Discover 10 Vital Things to Do Right Now” will get the attention of anyone struggling to make sales online using their website It will make them want to read more

The same goes for “Don’t Even Think About Skipping This Page!” People by nature are attracted to the negative Why do you think the Jerry Springer’s show is so popular or even Desperate Housewives? People react to the negative in spite of themselves It will create a curiosity pull

2 Avoid all caps or bold caps in your headlines

All caps reduces the readability of your copy It makes it harder to understand It interrupts the flow of your message and slows your reader down Use bold to emphasize a point and underlined to especially emphasize Headlines can have every other word starting with the first letter capped The variety will be much more effective than all caps

3 Write compelling copy

Draw your reader in like a big fish on a hook Entice them to want to know more and more It takes practice but use the copy that sold you as a template Use benefits including the interactive and the enticing format

4 Connect your dots

Create copy that flows smoothly from point to point Again, it takes a little practice but you can achieve great flow by pinpointing your transitional points Smooth them by using transitional paragraphs and new point headlines If written correctly, long copy works best

5 Create a sales template file

Start a file with all the good sales letters you encounter along the way You can learn a lot by studying other successful letters Don’t plagiarize (copy word for word ) Use the good letters you collect as your templates

6 Gather testimonials

Strategically sprinkle them in your copy They help build creditability and are important to achieve maximum sales If you having problems getting some, consider offering your product free to 3-5 people to get some good written testimonials

7 Make your copy error-free

If you have misspelled words or incomplete sentences, you will lose sales Design your copy to be specific Vague copy will also hinder your sales It will prompt a lot of questions If you are getting sales without questions, you know you have done a good job with your sales copy

You don’t have to be a famous copywriter to write effective sales letters In fact, you have everything it takes to write an order-pulling sales letter for your book You have the passion, the knowledge of your product (book) and now the sales letter template Follow the above 8 steps to get organized and then write your compelling letter to convince every prospect that your book is the one they want

And now I would like to offer you free access to my FREE Self Publishing eKit when you subscribe to Publish2Profit, a free monthly newsletter on book writing, publishing and marketing tips. You can get your instant access at http://www.selfpublishinghouse.net
From Earma Brown, 14 year author, book writing and publishing coach

Syndication Source: Thought Search Articles
By thoughtsearch.com

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Every part should be written passionately and designed to be a sales tool. Touch your readers’ emotion with passion for your topic and you’ll sell more books. In fact, when you design your book to include the passion points below, you’ll sell more books than you ever imagined.

Passion Point #1 Write to help one targeted audience.
It’s true not everyone wants your book. But there is a community of people in your field waiting for you to solve their problem. What problems does your message solve for them? Develop an audience profile (picture) and keep it in front of you as you write. That way you can visualize a real person to solve problems for. Though 78% market is women who buy books, choosing an audience of women is not narrow enough. Chicken Soup for Mothers, Chicken Soup For The Teenager, For The Prisoner and other specific groups sold way more copies than the original Chicken Soup.

Passion Point #2 Sizzle Your Title and Book Cover.
Your title may well be 90% of the pulling power for your book. Researchers say you have 4 seconds to hook your potential buyer. An excellent title is short. The top titles are benefit driven. Don’t forget to heat them up with emotion. Use terms your audience can relate to. Use action words and verbs. Quantify change with ways and time limits. Use one or two word ideas to tell a story. Pledge change. Spark interest. Instead of “How to Write an E-book” the author chose the title “Ten Secrets to Write Your E-book Like a Winner.” She quantified change, sparked interest and branded her title.

Passion Point #3 Design a 30 second “Billboard.”
Sprinkle this billboard throughout your book, your speeches, elevator conversation, radio spots. Let your passion for your topic shine for a few seconds in this billboard. After all, you only have a few seconds to make an impression on the media, the agent, the bookseller, the individual buyer. Incorporate your title, a few benefits, and the audience. Write this billboard with sound bites that capture attention. Don’t be afraid to compare your book with a successful one. “Women With Passion, Purpose & Power” is the “Purpose Driven Life” for women.

Passion Point #4 Write Your Back Cover Before You Write Your Book. This is ranked the second most important “Passion Point” for your book. Think about it in choosing a book to read for yourself,how many times the title has hooked your interest enough to pick it up. Then usually you turn it over to see if you really want to read it. On the back cover, you put the most compelling ad copy, benefits, testimonials, and a small blurb (bio) about yourself. If your prospective buyer likes it they will buy instantly. If they need more information to make the decision they will preview your introduction and table of contents.

Passion Point #5 Develop your book introduction.
State the problem your reader has, why you wrote the book, and its purpose. In a few paragraphs include specific benefits and explain your format (how you will present it.) Make sure it’s one page or less.
Your sales message will be more subtle here. Nevertheless pinpoint and emphasize the benefits to your reader for you may still be convincing them your book is the book to buy.

Passion Point #6 Make a table of contents.
Each chapter should have a sizzling title. If the chapter titles are not obvious, then annotate them. Add some benefits or a sub-title explaining. In “Women’s Passion, Purpose & Power,” the author put the word “women” in each title. Which creates more synergy? Image, Worth, Name or “A Woman’s Image”, “A Woman’s Worth”, “A Woman’s Name.”

Passion Point #7 Contact influencers in your field.
Don’t just fill your book’s back cover with a wall of text explaining your book. Instead fill it with some bulleted benefits and testimonies. Find experts and normal people that will refer your book to your potential reader through a testimonial. After an initial contact of asking for feedback, resend them the same chapter and the table of contents of your book. Ask for a testimonial then. These experienced contacts’ testimonials will lend influence to your back cover making it a powerful sales tool.

About the Author

Earma Brown, 13 year author and business owner helps small business owners and writers who want to write their best book now! Author of “Write Your Best Book Now”. Click Here

Article Source: Content for Reprint

By lifestream1111

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