Author : Earma Brown

The Information Highway has turned into a Sea of Information It’s teeming with information from every direction So how does one make a difference in such a vast medium? If you don’t want your book and material in general to be lost in the sea of information streaming into your reader’s consciousness each day,

you must title them well In fact, all marketing material from your 5 page sales letter, tri-fold brochure or email campaign to the 2 line classified ad needs the attention grabbing power of a great headline

Create sizzling titles designed to hook your potential readers One of the most important skills to develop as a marketer of your book, product or service is the skill of creating attention-grabbing titles When you master this skill you may use it in every aspect of your writing to attract more readers, more sales, improve your cash flow and increase your profits

You will need title writing skill for your book titles, chapter titles, sub-heading Even bullet points will have pulling power if they are developed correctly Your website will need passionate headings to capture the attention of your web visitors

Titles set the stage for your potential audience They either will work to grab your potential reader by the collar and pull them in for the read or they don’t Top titles create excitement, anticipation and enthusiasm for more You want your titles to express the heart and passion of your message Here are 7 top title templates to help create your best titles:

1 The Command

“Write Your Best Book Now!”

Most will say they don’t like being told what to do But our human psyche seems to respond in spite of what we like The command has an immediate effect Why? It connects with the “Yes, I want that” spot within us all Commands reassure you that helpful advice will follow that help you get what you want from the advice It tells the readers it’s possible to achieve the benefit the author is claiming

2 The How to

“How to Make Your Article Go the Extra Mile”

People love to learn with simple steps and fast Combine it with a powerful benefit and you will reel your reader in every time You decide Does the title above, “How to Make Your Articles Go the Extra Mile” or “8 Ways to Format Your Article”

3 The Provocative Statement

“5 Mistakes to Avoid That Drive Your Web Visitors Away In Less Than 2 Minutes”

You mean my site could be driving my visitors away that fast Especially, if you have been working hard to get site visitors you would want to know what would drive them away fast Provocative statements pull at our attention like an electric shock They make us curious They sometimes make us mad They make us feel a lot of different things but most of all they make us read

4 The Question

“Do You Want More Traffic, More Free Publicity, More Sales?”

Most times people unconsciously answer the question you pose in their minds The key is to provide the answers in your copy including statistics For example, “Have you ever felt afraid to buy online? Like it or not, many are still cautious of buying on the web A Boston Consulting Group Consumer Survey found that 70% of respondents worry about making purchases online ”

5 The Big Promise

“How to Increase Sales 400% by Using Short Articles”

People will click away from hype and never come back But if you have a big gun don’t be afraid to pull it out and use it Consider carefully and use sparingly; then make your big promise and deliver People will remember your promises and come back for more or purchase Don’t forget to include the specific delivery or “how to” in the copy beneath your big promise headline

6 The Confusing

“3 Little Pigs Went to Market but One Went Faster”

Develop curiosity into your title A seemingly opposite simile works like a charm Sometimes the title that doesn’t make a lot of sense will pull your audience in for the read Would the title above arouse your curiosity? The confusing title can capture the attention of your audience just to see what it’s about

7 The Top Benefit

“Think and Grow Rich”

A winning non-fiction title immediately communicates the benefit readers will gain after reading your book Benefit-oriented books often use the problem-solution approach Master (A) this skill or technique and get (B) this benefit Readers buy non-fiction books for a “benefit” for something that will help them, grow them, profit more, less expense, less trouble, gain more time, less stress, better relationships, better health, less drama, less trauma, more energy and vitality and less fatigue

Develop this valuable skill and you add magnetic pulling power and punch to all your marketing documents including your front book cover and chapter titles that will get your message read Titles set the stage for your potential audience They either grab your potential reader by the shirt or they don’t Create your titles to be “the match” that ignites your reader’s interest in reading your important message Title well and prosper!

Earma Brown, 13 year author and business owner helps small business owners and writers who want to write their best book now! Author of ‘Write Your Best Book Now.’

Syndication Source: Thought Search Articles
By thoughtsearch.com

Related Items at Amazon:

Self-Adhesive Write-On Index Tabs, 1 1/4in, Blue/Magenta/Yellow, 48/Pack

Author : Earma Brown

It’s not procrastination You are more than ready to start your book How does one start, you may ask? You may just need a simple plan to get started writing your book Here’s ten tips to jumpstart writing your book to completion

1 Write your publishing goals down for your book

Will you self-publish or shop for a traditional publish There are serious pros and cons for either method Find out the differences so you can make an educated choice that suits you If you are self-publishing, consider the POD technology for your book

There are lots of good choices that will publish your book for you at an affordable price If you are opting for a traditional publisher, invest in one of the current market guides and research the best fit for your work It raises your chances considerably if you know what kind of manuscripts a particular company is looking for

2 Organize your book files

Researchers say we waste over 150 hours a year looking for mislaid information Develop an organization method that fits you For example, to save time and get organized you can create a master folder with your book’s title Inside, keep a separate file for each chapter

Assign each chapter a short title that will make sense later If you don’t have a title then assign names by topic Put research notes or resources in each chapter named folder Make a how-to folder as well, such as short-key notes, style or formatting notes With this system you can manage multiple projects easily Stop wasting time with disorganized, unfinished projects that don’t produce and help you get your message out in excellence

3 Write down your chapter’s format

Readers enjoy easy-to-read maps to guide them through your book They love consistency It is disconcerting and unprofessional if you change formats throughout the book In non- fiction books, each chapter should be similar length and have same sections or categories To make your chapters come alive, use engagement tools such as anecdotes, human stories, sizzling headings, photos, maps, graphs, exercises, short tips Readers enjoy easy-to-read side bars in boxes

4 Write the back cover as sales message before you write your book

This benefit driven outline helps give your book direction and helps you focus on what’s really important to your readers Most books will only allow for 50-75 words That gives you about 8-20 seconds to impress your prospective buyer Make this message passionate Include only what sells: reader and famous testimonials, a benefit driven headline to hook the reader to open the book and read the table of contents, and bulleted benefits

5 Create an inspiration cover in your book’s early stages

Keep it by your desk to inspire you Book covers are the number one selling point of a book You have about 4-10 seconds to impress your audience to buy Browse the bookstores and the internet to get a few ideas Study the covers best suited for your audience Choose colors that attract them Blue and red work well for business books Aqua, yellow, and shades of red work for personal growth books

Writing a book is a journey Most journeys go so much smoother with a map or travel plan Taking the simple steps above will get you started and keep you going to completion Start today then complete and release your significant message to the world

Earma Brown, 13 year author and business owner helps small business owners and writers who want to write their best book now! Author of ‘Write Your Best Book Now’. Click Here

Syndication Source: Thought Search Articles
By thoughtsearch.com

Related Items at Amazon:

Serif PagePlus X4

Every part should be written passionately and designed to be a sales tool. Touch your readers’ emotion with passion for your topic and you’ll sell more books. In fact, when you design your book to include the passion points below, you’ll sell more books than you ever imagined.

Passion Point #1 Write to help one targeted audience.
It’s true not everyone wants your book. But there is a community of people in your field waiting for you to solve their problem. What problems does your message solve for them? Develop an audience profile (picture) and keep it in front of you as you write. That way you can visualize a real person to solve problems for. Though 78% market is women who buy books, choosing an audience of women is not narrow enough. Chicken Soup for Mothers, Chicken Soup For The Teenager, For The Prisoner and other specific groups sold way more copies than the original Chicken Soup.

Passion Point #2 Sizzle Your Title and Book Cover.
Your title may well be 90% of the pulling power for your book. Researchers say you have 4 seconds to hook your potential buyer. An excellent title is short. The top titles are benefit driven. Don’t forget to heat them up with emotion. Use terms your audience can relate to. Use action words and verbs. Quantify change with ways and time limits. Use one or two word ideas to tell a story. Pledge change. Spark interest. Instead of “How to Write an E-book” the author chose the title “Ten Secrets to Write Your E-book Like a Winner.” She quantified change, sparked interest and branded her title.

Passion Point #3 Design a 30 second “Billboard.”
Sprinkle this billboard throughout your book, your speeches, elevator conversation, radio spots. Let your passion for your topic shine for a few seconds in this billboard. After all, you only have a few seconds to make an impression on the media, the agent, the bookseller, the individual buyer. Incorporate your title, a few benefits, and the audience. Write this billboard with sound bites that capture attention. Don’t be afraid to compare your book with a successful one. “Women With Passion, Purpose & Power” is the “Purpose Driven Life” for women.

Passion Point #4 Write Your Back Cover Before You Write Your Book. This is ranked the second most important “Passion Point” for your book. Think about it in choosing a book to read for yourself,how many times the title has hooked your interest enough to pick it up. Then usually you turn it over to see if you really want to read it. On the back cover, you put the most compelling ad copy, benefits, testimonials, and a small blurb (bio) about yourself. If your prospective buyer likes it they will buy instantly. If they need more information to make the decision they will preview your introduction and table of contents.

Passion Point #5 Develop your book introduction.
State the problem your reader has, why you wrote the book, and its purpose. In a few paragraphs include specific benefits and explain your format (how you will present it.) Make sure it’s one page or less.
Your sales message will be more subtle here. Nevertheless pinpoint and emphasize the benefits to your reader for you may still be convincing them your book is the book to buy.

Passion Point #6 Make a table of contents.
Each chapter should have a sizzling title. If the chapter titles are not obvious, then annotate them. Add some benefits or a sub-title explaining. In “Women’s Passion, Purpose & Power,” the author put the word “women” in each title. Which creates more synergy? Image, Worth, Name or “A Woman’s Image”, “A Woman’s Worth”, “A Woman’s Name.”

Passion Point #7 Contact influencers in your field.
Don’t just fill your book’s back cover with a wall of text explaining your book. Instead fill it with some bulleted benefits and testimonies. Find experts and normal people that will refer your book to your potential reader through a testimonial. After an initial contact of asking for feedback, resend them the same chapter and the table of contents of your book. Ask for a testimonial then. These experienced contacts’ testimonials will lend influence to your back cover making it a powerful sales tool.

About the Author

Earma Brown, 13 year author and business owner helps small business owners and writers who want to write their best book now! Author of “Write Your Best Book Now”. Click Here

Article Source: Content for Reprint

By lifestream1111

Related Items at Amazon:

Lower Body Chi for Beginners [VHS]