Author : Earma Brown

Are you ready for a change your life kind of experience? Yes Then write and publish the book you’ve been dreaming about Few things hold the potential for a life changing experience like writing and publishing a book

You can receive life long income from writing and publishing your own book You can affect the lives of hundreds even thousands for the good You gain the added respect of your colleagues after writing your book You can leverage the increase of fees exponentially in your business

Even so, many new authors don’t receive the rewards they deserve They forfeit their advantages by making simple mistakes that block their book’s success Correct the following mistakes to enjoy the rich rewards of a top selling book author:

1 Failure to set realistic expectations

To be honest, your book by itself probably won’t make you rich Don’t be disappointed with your royalty check or dismayed by direct sales of your self-published book

Instead, plan to use your book as an important leveraging tool to advance existing sales, increase your business or catapult your career Plan to receive open door opportunities that you may not have received any other way

2 Failure to organize book project

Researchers say we waste over 6 full days a year looking for mislaid information Make it easy for yourself Create a filing system for your book project You’ll write faster and with less stress Did you discover you can’t pull it all together by yourself? Delegate; hire an assistant to help Do the part you are most skilled in and assign the rest

3 Failure to turn off self-editor

Turn off the self-editor while writing The editor in you will want to stop and correct every error Don’t allow him or her a voice until you finish the writing process It’s more important to finish your rough draft than to write a perfect manuscript Don’t let a too early editing process block your rewards

4 Failure to avoid marathon writing

Prolific authors at some point realize they don’t have to sell their soul to write a saleable book They write a little each day to get it done faster They avoid marathon writing (going away) You unintentionally set yourself up for failure if you opt for the marathon writing What happens to your book goals, if you come back and your book’s still not written?

5 Failure to focus on one main topic

Top selling authors focus on one main topic They make sure each chapter supports that subject If you scatter your focus, you’ll come across as unorganized, long winded, and boring Your readers may find your book hard to understand

Instead of an encyclopedia type book, chunk your information into modules, segments, chapters or parts In each segment, offer plenty of detail to make it useful to your reader

6 Failure to write ‘Grab You by the Collar’ titles

It’s a known fact; titles sell books In fact, titles sell a lot more than books Titles sell newspapers Titles sell magazines Titles enhance the selling power of ads, brochures, web sites, booklets, and just about any kind of marketing element you can think of Don’t forget chapter titles, sub heading titles, bulleted points (mini-titles) benefit from sizzling titles

7 Failure to think community

Successful authors look for ways to engage and involve a nurturing relationship with readers and peers You should seek to include the support of your family, friends, readers, other authors, book coaches and others who feed your enthusiasm Most are eager to provide ideas, assistance and feedback

If you continue in the mistakes above your book may never reach the level of success it deserves Instead, implement good book writing tips and avoid the self publishing mistakes new authors make Go ahead; take the wheel of writing well and drive your book to a wild success

And now I would like to offer you free access to my FREE Self Publishing eKit when you subscribe to Publish2Profit, a free monthly newsletter on book writing, publishing and marketing tips. You can get your instant access at http://www.selfpublishinghouse.net
From Earma Brown, 14 year author, book writing and publishing coach

Syndication Source: Thought Search Articles
By thoughtsearch.com

Related Items at Amazon:

University of Kansas Alma Mater Alma Mater 14x18 Lithograph in Mahogany Frame

Author : Earma Brown

You already have what it takes to write and self publish your book And like other professionals you can create or increase your passive income stream each month Your professional competitors wish you would never discover these secrets

You may be asking “What if I’m not a professional writer?” You can still write your self published book and start earning in a few months I am convinced your audience is waiting on your insightful expertise to help solve their problems

All it takes is a little know how to write your book like a pro Start by solving your readers’ problems using your expert knowledge You know the articles, speeches and reports already in your files

Expand one of your articles or speeches into a short book by adding short stories and some practical how-to steps If you want to write your book like a pro, self publish and increase your income, read these five secrets and apply them:

1 Secret One Write a short book first to build your confidence I know short doesn’t mean the same thing to every person For books, let’s agree 50-100 or so pages is short, even 140 sounds less intimidating than a 200-300 page book Your future customers are busy and usually read only what takes the shortest amount of time For example, a friend of mine wanted to learn how to conduct tele-seminars He said he didn’t hesitate buying a short book of 70 pages at $19 97 to help him learn the ropes of tele-seminars

Make your book simpler, shorter, and punchier Shorten your sentences, stories and analogies Your professional format will include a strong heading (question) your reader needs answered and the answer This professional formula presents the problem and solution quickly without a lot of words

2 Secret Two Focus on one topic in your book It’s a known fact bestsellers focus on one main topic Focus on one topic then write each chapter to support that subject When you overload your reader with information, you come across as disorganized, wordy and flat Instead of including everything you know, stick to one how-to subject and include plenty of simple details with examples to make it useful to your reader

3 Secret Three Brand yourself, your business and your book Think about the greatest benefit that you offer through your book or service Consider your book and chapter titles Now think about your keywords and headings on your website Do you see a repeating word that stands out?

For example, the book “Write Your Best Book Now” the author threads some form of “win” throughout her materials Ever heard of the Chicken Soup for the Soul series? The title changes in its audience but the Chicken Soup brand stays the same For example, there’s a Chicken Soup for Teen-agers, Chicken Soup for Mothers, and so on

4 Secret Four Get a professional editor or book coach Yes, its o k and you should get feedback from family, friends, local writing group, etc But you need to get a professional viewpoint of your work to weed out the passive voice, bad grammar and all the things that slow your readers down to a standstill

Copy that appeals to the emotions of your reader sell your books Your future customers want word pictures that they can respond to with their emotions

5 Secret Five Target and get to know your audience Let’s face it not everyone will want to read your book Most uninformed authors write what they feel is a great book; spend tons of time and sometimes money looking for people to buy it Instead match your expert knowledge with an audience you can serve

Consider their needs, problems and how you can help solve them Business people are a hot audience right now They are hungry and willing to buy what will improve, make profitable their life and business Right now think of one to three preferred audiences in your area of expertise Then write the book your customers will be looking for

It’s faster to write a book if you know how People are looking for practical information and knowledge that you have Don’t let your ideas, knowledge and expertise fade away Put it to work for you in a self published book Remember, if you need help contact a professional book coach or take an e-course to inform yourself

And now I would like to offer you free access to my FREE Self Publishing eKit when you subscribe to Publish2Profit, a free monthly newsletter on book writing, publishing and marketing tips. You can get your instant access at http://www.selfpublishinghouse.net
From Earma Brown, 14 year author, book writing and publishing coach

Syndication Source: Thought Search Articles
By thoughtsearch.com

Related Items at Amazon:

Self Esteem Bingo for Teens. An engaging and educational game about self esteem and ways to improve it. Created by Estelle A. Leutenberg and Kathy L. Korb-Khalsa

Author : Earma Brown

First things first; words sell not graphics or flashy websites Pretty pictures and web design have never sold anyone anything; only words can do that You must write to convince people to take action

Most prospects will never pull out their wallets because they like your web design; they do so only when your words convince them to Here are some tips and a template to create compelling sales letters that sell your book:

1 Create a compelling (must get information) headline

Researchers have proven negative headlines works best For example, “Stop Making these Site Mistakes and Discover 10 Vital Things to Do Right Now” will get the attention of anyone struggling to make sales online using their website It will make them want to read more

The same goes for “Don’t Even Think About Skipping This Page!” People by nature are attracted to the negative Why do you think the Jerry Springer’s show is so popular or even Desperate Housewives? People react to the negative in spite of themselves It will create a curiosity pull

2 Avoid all caps or bold caps in your headlines

All caps reduces the readability of your copy It makes it harder to understand It interrupts the flow of your message and slows your reader down Use bold to emphasize a point and underlined to especially emphasize Headlines can have every other word starting with the first letter capped The variety will be much more effective than all caps

3 Write compelling copy

Draw your reader in like a big fish on a hook Entice them to want to know more and more It takes practice but use the copy that sold you as a template Use benefits including the interactive and the enticing format

4 Connect your dots

Create copy that flows smoothly from point to point Again, it takes a little practice but you can achieve great flow by pinpointing your transitional points Smooth them by using transitional paragraphs and new point headlines If written correctly, long copy works best

5 Create a sales template file

Start a file with all the good sales letters you encounter along the way You can learn a lot by studying other successful letters Don’t plagiarize (copy word for word ) Use the good letters you collect as your templates

6 Gather testimonials

Strategically sprinkle them in your copy They help build creditability and are important to achieve maximum sales If you having problems getting some, consider offering your product free to 3-5 people to get some good written testimonials

7 Make your copy error-free

If you have misspelled words or incomplete sentences, you will lose sales Design your copy to be specific Vague copy will also hinder your sales It will prompt a lot of questions If you are getting sales without questions, you know you have done a good job with your sales copy

You don’t have to be a famous copywriter to write effective sales letters In fact, you have everything it takes to write an order-pulling sales letter for your book You have the passion, the knowledge of your product (book) and now the sales letter template Follow the above 8 steps to get organized and then write your compelling letter to convince every prospect that your book is the one they want

And now I would like to offer you free access to my FREE Self Publishing eKit when you subscribe to Publish2Profit, a free monthly newsletter on book writing, publishing and marketing tips. You can get your instant access at http://www.selfpublishinghouse.net
From Earma Brown, 14 year author, book writing and publishing coach

Syndication Source: Thought Search Articles
By thoughtsearch.com

Related Items at Amazon:

The Four Agreements: A Practical Guide to Personal Freedom (A Toltec Wisdom Book)