Author : Helen Hecker

It’s one thing to write a book, but an entirely different thing to write one that’s saleable, viable, and marketable Whether you’ve just published a book or have a book that isn’t selling, now is the time to get to it; start marketing today! Your book selling, book marketing, and book promotion planning should begin before the manuscript is completed

Make sure your press release spells out the ‘who, what, where, when, and why ‘ Using press releases can be a very effective marketing tool if used properly Using press releases for marketing or promoting your book or book’s website has become increasingly popular as publishers discover the powerful benefits of using press releases

Mail a press release to at least 1000 print and broadcast contacts just prior to publishing your title and again and again after you publish; you can never send too many Mail a press release to all the trade journals in your field over and over again; you can use the same release Send out at least 10 press releases to the print and broadcast media in your area every month

Invest in press release submitting software and set aside time every week to send out a press release online to the press directories Make sure you have at least one good press release, written in AP style that you can send out for the lifetime of your book

Submit articles to online article directories that focus on your book’s topic to drive customers to your website It’s important to publish a website that focuses on your title; you’ll be able to refer editors and customers and all interested parties to your book information with the click of a mouse Get as many testimonials about your book, as possible, from experts in the field relating to your title, not customers; use on your fliers and back of books

Make five telephone calls a day that relate to marketing your book Make sure not to overlook the Internet; get yourself interviewed or profiled for sites both about writing, publishing and about the topics covered in your book Why not give away your book in a raffle at a local function to get more recognition for your book

Your sales letter or flier should include an eye-grabbing headline, the benefits to the buyer, the book features, book sales information and testimonials Contact non-bookstore booksellers and offer to leave books on consignment Create an online contest and list it in online contest directories to drive traffic to your website

Print and online publications provide longevity to your marketing campaign in terms of having something tangible for people to reference ongoing Remember to make sure your book is listed in Books-in-Print; don’t assume it’s already listed Make sure your sales letter or flier is first class; this is your formal presentation of your title to the prospective buyer

Build a web site that provides another avenue for ordering, a virtual online press kit and link exchanges with sites that relate to your topic Women buy more books then men; see how you can fit your book into the women’s market

Make sure to promote and market your book each and every day, both online and offline If your book fits a specialty market, find a store that fits the genre and offer to leave books on consignment; many publishers have sold thousands of books this way

Don’t delay another day if you’ve fallen by the wayside; make sure to focus on promoting, selling and marketing your book each and every day If you apply yourself every day and you promote your book like crazy, you can achieve that ultimate goal of selling thousands of copies of your book, many self publishers have With well chosen book marketing and book promotion, online and offline, you’ll reap the profits you deserve for your efforts by way of the Internet and in your mailbox

For more information on book marketing tips and selling more books go to http://www.TwinPeaksPress.com founded in 1982, specializing in help for authors, self publishers, ebook and book publishers with tips, advice and resources, including information on media, library and other mailing lists, and press releases - online, wire service and offline distribution

Syndication Source: Thought Search Articles
By thoughtsearch.com

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Author : Helen Hecker

Assuming you’re a self publisher or book publisher and you’ve already published your book, you need to immediately implement a strong, no-holds barred, book marketing and promotion strategy to sell your books fast Your book selling, book marketing, and book promotion planning should begin before the manuscript is completed Self publishers need to have a good marketing plan to sell books and should be written prior to writing your book and in place a year prior to publishing your book

Your book press release should not be written as you would a sales letter or flier, it should be written for the editor and tell about your book in a factual way, no opinion or glowing remarks Press releases can generate thousands of dollars in sales when picked up by national trade or print media Using press releases can be a very effective marketing tool if used properly

Make sure you have at least one good press release, written in AP style, which you can send out for the lifetime of your book Send out the same press release to the editor of your local daily newspaper every week until you are called for an interview or are written up When picked up by wire services, a press release can easily end up generating hundreds of mentions for your book

Mail a press release to all the trade journals in your field over and over again; you can use the same release Don’t underestimate the value of a good press release for making book sales

When you get a nice write up or feature about you and/or your book, have it laminated and set it up on an easel at trade shows Create an online contest and list it in online contest directories to drive traffic to your website Remember to make sure your book is listed in Books-in-Print; don’t assume it’s already listed

Get as many testimonials about your book, as possible, from experts in the field relating to your title, not customers; use on your fliers and back of books Market your book to your number one market first, and then go after the secondary markets If your book fits a specialty market, find a store that fits the genre and offer to leave books on consignment; many publishers have sold thousands of books this way

Build a web site that provides another avenue for ordering, a virtual online press kit and link exchanges with sites that relate to your topic Submit articles to online article directories that focus on your book’s topic to drive customers to your website It’s important to publish a website that focuses on your title; you’ll be able to refer editors and customers and all interested parties to your book information with the click of a mouse

Make sure not to overlook the Internet; get yourself interviewed or profiled for sites both about writing, publishing and about the topics covered in your book Every day it’s important to focus on a variety of marketing approaches Offer to trade writing a monthly column in a trade publication in your books’ genre, in trade for display ads on the same page

Local radio shows and television appearances are good but are often forgotten within hours of the broadcast; make sure to make or get a copy of any television broadcast for future promotions Make five telephone calls a day that relate to marketing your book

Print and online publications provide longevity to your marketing campaign in terms of having something tangible for people to reference ongoing Make sure your sales letter or flier is first class; this is your formal presentation of your title to the prospective buyer

Make sure to test, test, and test some more before you lay out large sums of money The success of any book marketing effort depends on a good book and just plain hard work; its been done many times before and you can do it too I hope this article has provided you with helpful tips to accelerate your book marketing and book promotion efforts

For more information on book marketing tips and selling more books go to http://www.TwinPeaksPress.com founded in 1982, specializing in help for authors, self publishers, ebook and book publishers with tips, advice and resources, including information on media, library and other mailing lists, and press releases - online, wire service and offline distribution

Syndication Source: Thought Search Articles
By thoughtsearch.com

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A Guided Meditation for Relaxation, Well Being and Healing

Author : Earma Brown

It’s not procrastination You are more than ready to start your book How does one start, you may ask? You may just need a simple plan to get started writing your book Here’s ten tips to jumpstart writing your book to completion

1 Write your publishing goals down for your book

Will you self-publish or shop for a traditional publish There are serious pros and cons for either method Find out the differences so you can make an educated choice that suits you If you are self-publishing, consider the POD technology for your book

There are lots of good choices that will publish your book for you at an affordable price If you are opting for a traditional publisher, invest in one of the current market guides and research the best fit for your work It raises your chances considerably if you know what kind of manuscripts a particular company is looking for

2 Organize your book files

Researchers say we waste over 150 hours a year looking for mislaid information Develop an organization method that fits you For example, to save time and get organized you can create a master folder with your book’s title Inside, keep a separate file for each chapter

Assign each chapter a short title that will make sense later If you don’t have a title then assign names by topic Put research notes or resources in each chapter named folder Make a how-to folder as well, such as short-key notes, style or formatting notes With this system you can manage multiple projects easily Stop wasting time with disorganized, unfinished projects that don’t produce and help you get your message out in excellence

3 Write down your chapter’s format

Readers enjoy easy-to-read maps to guide them through your book They love consistency It is disconcerting and unprofessional if you change formats throughout the book In non- fiction books, each chapter should be similar length and have same sections or categories To make your chapters come alive, use engagement tools such as anecdotes, human stories, sizzling headings, photos, maps, graphs, exercises, short tips Readers enjoy easy-to-read side bars in boxes

4 Write the back cover as sales message before you write your book

This benefit driven outline helps give your book direction and helps you focus on what’s really important to your readers Most books will only allow for 50-75 words That gives you about 8-20 seconds to impress your prospective buyer Make this message passionate Include only what sells: reader and famous testimonials, a benefit driven headline to hook the reader to open the book and read the table of contents, and bulleted benefits

5 Create an inspiration cover in your book’s early stages

Keep it by your desk to inspire you Book covers are the number one selling point of a book You have about 4-10 seconds to impress your audience to buy Browse the bookstores and the internet to get a few ideas Study the covers best suited for your audience Choose colors that attract them Blue and red work well for business books Aqua, yellow, and shades of red work for personal growth books

Writing a book is a journey Most journeys go so much smoother with a map or travel plan Taking the simple steps above will get you started and keep you going to completion Start today then complete and release your significant message to the world

Earma Brown, 13 year author and business owner helps small business owners and writers who want to write their best book now! Author of ‘Write Your Best Book Now’. Click Here

Syndication Source: Thought Search Articles
By thoughtsearch.com

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Every part should be written passionately and designed to be a sales tool. Touch your readers’ emotion with passion for your topic and you’ll sell more books. In fact, when you design your book to include the passion points below, you’ll sell more books than you ever imagined.

Passion Point #1 Write to help one targeted audience.
It’s true not everyone wants your book. But there is a community of people in your field waiting for you to solve their problem. What problems does your message solve for them? Develop an audience profile (picture) and keep it in front of you as you write. That way you can visualize a real person to solve problems for. Though 78% market is women who buy books, choosing an audience of women is not narrow enough. Chicken Soup for Mothers, Chicken Soup For The Teenager, For The Prisoner and other specific groups sold way more copies than the original Chicken Soup.

Passion Point #2 Sizzle Your Title and Book Cover.
Your title may well be 90% of the pulling power for your book. Researchers say you have 4 seconds to hook your potential buyer. An excellent title is short. The top titles are benefit driven. Don’t forget to heat them up with emotion. Use terms your audience can relate to. Use action words and verbs. Quantify change with ways and time limits. Use one or two word ideas to tell a story. Pledge change. Spark interest. Instead of “How to Write an E-book” the author chose the title “Ten Secrets to Write Your E-book Like a Winner.” She quantified change, sparked interest and branded her title.

Passion Point #3 Design a 30 second “Billboard.”
Sprinkle this billboard throughout your book, your speeches, elevator conversation, radio spots. Let your passion for your topic shine for a few seconds in this billboard. After all, you only have a few seconds to make an impression on the media, the agent, the bookseller, the individual buyer. Incorporate your title, a few benefits, and the audience. Write this billboard with sound bites that capture attention. Don’t be afraid to compare your book with a successful one. “Women With Passion, Purpose & Power” is the “Purpose Driven Life” for women.

Passion Point #4 Write Your Back Cover Before You Write Your Book. This is ranked the second most important “Passion Point” for your book. Think about it in choosing a book to read for yourself,how many times the title has hooked your interest enough to pick it up. Then usually you turn it over to see if you really want to read it. On the back cover, you put the most compelling ad copy, benefits, testimonials, and a small blurb (bio) about yourself. If your prospective buyer likes it they will buy instantly. If they need more information to make the decision they will preview your introduction and table of contents.

Passion Point #5 Develop your book introduction.
State the problem your reader has, why you wrote the book, and its purpose. In a few paragraphs include specific benefits and explain your format (how you will present it.) Make sure it’s one page or less.
Your sales message will be more subtle here. Nevertheless pinpoint and emphasize the benefits to your reader for you may still be convincing them your book is the book to buy.

Passion Point #6 Make a table of contents.
Each chapter should have a sizzling title. If the chapter titles are not obvious, then annotate them. Add some benefits or a sub-title explaining. In “Women’s Passion, Purpose & Power,” the author put the word “women” in each title. Which creates more synergy? Image, Worth, Name or “A Woman’s Image”, “A Woman’s Worth”, “A Woman’s Name.”

Passion Point #7 Contact influencers in your field.
Don’t just fill your book’s back cover with a wall of text explaining your book. Instead fill it with some bulleted benefits and testimonies. Find experts and normal people that will refer your book to your potential reader through a testimonial. After an initial contact of asking for feedback, resend them the same chapter and the table of contents of your book. Ask for a testimonial then. These experienced contacts’ testimonials will lend influence to your back cover making it a powerful sales tool.

About the Author

Earma Brown, 13 year author and business owner helps small business owners and writers who want to write their best book now! Author of “Write Your Best Book Now”. Click Here

Article Source: Content for Reprint

By lifestream1111

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