Author : Helen Hecker

Publishers know they can save a lot of money joining others in joint or cooperative mailings Co-op mailing is not a new concept or idea, but finding other publishers who want to mail to the same lists isn’t easy

A free service is helping publishers sell more books through cooperative mailings with other publishers Publishers submit listing information, as to what kind of mailing they want to do, the nature of the books or items they want to promote, and contact information DVDs, audiobooks, CDs, software and other items work easily here too The information is published each month free in a newsletter for entrepreneurs and publishers - ‘Helen Hecker’s Biz Hotline ‘ We aren’t involved in helping with any arrangements you decide on We only help you find others who are interested in joining with you by publishing the information in the newsletter, free

You arrange with others and send out your fliers in co-op mailings to, for example, public libraries, independent bookstores, new age bookstores, children’s bookstores, hospitals, hospital gift shops, elementary schools, high schools, college libraries, college newspapers, colleges & universities, various departments in elementary schools, high schools, colleges, and universities, to medical libraries, military libraries, museums, and Christian and religion-related lists, etc

You arrange with others and send out your press releases to daily newspapers, editors, travel columnists, health columnists, medical columnists, weekly newspapers, major magazine and trade publications in the genre field of the book - business, health, medical, disability, travel publications, etc I’ve mailed several of my own press releases, successfully, in one business-size envelope third class ( bulk mail) for many years, promoting several of our books, videos, DVDs, titles and services and reaping a ton of orders for us in return We’ve had thousands of write-ups -articles, items and features in many publications over the years I think the envelopes are opened in the mail room and the editors never see the envelopes that press releases come in Also they’ll never know if it arrived by priority mail, first class or third class (bulk) mail

For many years I ran a sideline fee-shared cooperative mailing service to help our publishing company branch and other publishers, promote titles and sell more books through press releases to the print media (newspapers and magazines, for example) and news releases to the broadcast media (radio station talk shows, TV shows, Oprah, Today show, Good Morning America, etc ) Also we sent fliers to libraries, schools, hospitals, hospital gift shops, newspapers, independent bookstores, new age bookstores, etc

The costs to do a co-op mailing are established by you and your co-op partners, for the amount necessary to do the mailing, then divided up and paid for well in advance of the mailing This would include the cost of buying and printing #10 business-size envelopes, the cost of renting the labels, postage cost determined by the weight of the piece and other factors, and cost for the mailing house to do the mail out All fliers are shipped directly to the mailing house with instructions on the box as to which mailing it’s for The lead person gives them instructions so they know the boxes are coming

We’ve always had good results from cooperative mailings and many others have reported they have too Publishers need to know what markets their genres fit into No two books or products are exactly alike So one can’t compare the outcome for titles of books in mailings others have done, to their own titles and potential outcome

Doing co-op mailings is a good way for book publishers, self publishers, (entrepreneurs and other types of business owners too) to distribute their press releases and fliers, and to save a lot of time and money And this free cooperative mailing service is a good way for you to find other publishers with the same marketing goals

Helen Hecker helps book & self publishers, heads Twin Peaks Press, a PR, offline-online marketing, mailing list, consulting, publishing co. Do AP press releases. Publish books, ebooks. Helen Hecker’s Biz Hotline for biz owners. Free co-op mailing service. Since 1982.
http://www.TwinPeaksPress.com

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Author : Adam Khoo

An issue that most budding authors will face is that of finding a publisher to publish their book So what is the way to go if you can’t find a publisher?

The answer to this question is simple, “If you can’t find a publisher, self-publish ”

In fact, there are stories of authors who first started only to discover that they couldn’t get a publisher at all and they had no money to self-publish

Truth be told, the first publisher that I engaged, they did not do a good job of marketing that was up to my expectation

I used to think that you need to have a very good publisher to distribute and market your book It’s really not true, especially in today’s world when you can do it yourself

Here’s some advice Even if you get the best publisher in the world, you have to take responsibility; you have to promote the book yourself! The publisher has got a hundred other of their own books, so they are have to divide their time among hundreds of books Thus only you can add the extra marketing value to your book And that’s what I did

Here are some cost effective solutions that one can find take

We know that right now, because of the internet you can publish your book through an e-book which costs you almost zero and will still enable you to reach a worldwide audience

What some of them have done is to publish their book as an e-book which almost costs nothing and when it became popular as an e-book, they made even more money After which they published the original e-book into a hard cover book So it can be done the other way as well

Here’s the example website that offers a Print On Demand service It’s called “alibris com” What they do is list your book there Anyone who wants to order it can go to the above website, download the form, place an order and they will print the book

The key advantages of this service are that you do need to keep stock and your customers also pay for the printing, which will save you a lot of money

In fact nowadays with the rise in technology, it is so easy to do a print on demand For those of you who are interested in finding a good publisher, an online publisher at that and make it available to the rest of the world this is a great solution

So next time you find yourself without a publisher, don’t fret and remember to use the solutions shared in this article

Adam Khoo is an entrepreneur, best-selling author and a self-made millionaire by the age of 26. Discover his million dollar secrets and claim your FREE bonus CD ‘6 Ways To Achieve Anything In Life’ at Paving The Way To The Top.

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Author : David Granoff

Generally there is a single traditional approach to putting a hardback book together Most modern printers and binders use the “case” method which must always begin with the printing of the pages in the book This is done on a commercial press according to the needs of the book Some books use large pages of glossy expensive paper, others may use lightweight and bright white paper that is far less expensive The choice in paper depends upon the type of book being made A “coffee table” book full of fine art prints and images will use an extremely high quality and thicker paper A simple “how to” manual will probably use the least expensive paper possible

Once the pages have been created by the publishing house they are sent off to a printer who must print them in sections called “signatures” Signatures in a hardback book will be divided equally by the total page count, and their number depends on the weight of the paper and the binding style to be used

When creating a case bound book the printer or binder will either sew or glue the signatures together with a flexible glue and spine tape The determination to sew or glue comes from the thickness of the book For example, most modern hardback children’s books are constructed without the use of sewing because the glue and case are strong enough to meet the needs of many readings

Larger or thicker hardback books will always demand sewing of the signatures since the sheer weight of the pages would break or crack a simple glue and cloth tape combination Once each group of signatures has been pressed and sewn, the bindery then flattens the spine and applies what are known as “end sheets” End sheets will serve as the inside lining on the case of the book and also as the first (and always blank) page The spine is then taped and glued again at which time the hardback or case is applied While the glue is still pliable the book is inserted into a special finishing press which squeezes the spine and creates the distinctive grooves that line each side of every book’s spine These are not simply decorative features, but allow the cover to be opened and closed without causing stress to the spine and signatures

Today there are a number of styles for hardback covers, or cases Many printers allow a customer to choose a glossy cover that has full color art printed on a special wrapping There are also options for the printing of dust jackets as well Hardback books are one of the most popular options in “self-publishing” and many printers make “short runs” or jobs of less than one thousand copies available to the public

David Granoff is a 25 year veteran printing business owner. His company specializes in commercial printing in Dallas, as well as other services such as digital printing,book printing. There is a also a commercial printing Addison location.Check out http://www.ThePrintPlace.com

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