Author : Helen Hecker

It’s one thing to write a book, but an entirely different thing to write one that’s saleable, viable, and marketable Whether you’ve just published a book or have a book that isn’t selling, now is the time to get to it; start marketing today! Your book selling, book marketing, and book promotion planning should begin before the manuscript is completed

Make sure your press release spells out the ‘who, what, where, when, and why ‘ Using press releases can be a very effective marketing tool if used properly Using press releases for marketing or promoting your book or book’s website has become increasingly popular as publishers discover the powerful benefits of using press releases

Mail a press release to at least 1000 print and broadcast contacts just prior to publishing your title and again and again after you publish; you can never send too many Mail a press release to all the trade journals in your field over and over again; you can use the same release Send out at least 10 press releases to the print and broadcast media in your area every month

Invest in press release submitting software and set aside time every week to send out a press release online to the press directories Make sure you have at least one good press release, written in AP style that you can send out for the lifetime of your book

Submit articles to online article directories that focus on your book’s topic to drive customers to your website It’s important to publish a website that focuses on your title; you’ll be able to refer editors and customers and all interested parties to your book information with the click of a mouse Get as many testimonials about your book, as possible, from experts in the field relating to your title, not customers; use on your fliers and back of books

Make five telephone calls a day that relate to marketing your book Make sure not to overlook the Internet; get yourself interviewed or profiled for sites both about writing, publishing and about the topics covered in your book Why not give away your book in a raffle at a local function to get more recognition for your book

Your sales letter or flier should include an eye-grabbing headline, the benefits to the buyer, the book features, book sales information and testimonials Contact non-bookstore booksellers and offer to leave books on consignment Create an online contest and list it in online contest directories to drive traffic to your website

Print and online publications provide longevity to your marketing campaign in terms of having something tangible for people to reference ongoing Remember to make sure your book is listed in Books-in-Print; don’t assume it’s already listed Make sure your sales letter or flier is first class; this is your formal presentation of your title to the prospective buyer

Build a web site that provides another avenue for ordering, a virtual online press kit and link exchanges with sites that relate to your topic Women buy more books then men; see how you can fit your book into the women’s market

Make sure to promote and market your book each and every day, both online and offline If your book fits a specialty market, find a store that fits the genre and offer to leave books on consignment; many publishers have sold thousands of books this way

Don’t delay another day if you’ve fallen by the wayside; make sure to focus on promoting, selling and marketing your book each and every day If you apply yourself every day and you promote your book like crazy, you can achieve that ultimate goal of selling thousands of copies of your book, many self publishers have With well chosen book marketing and book promotion, online and offline, you’ll reap the profits you deserve for your efforts by way of the Internet and in your mailbox

For more information on book marketing tips and selling more books go to http://www.TwinPeaksPress.com founded in 1982, specializing in help for authors, self publishers, ebook and book publishers with tips, advice and resources, including information on media, library and other mailing lists, and press releases - online, wire service and offline distribution

Syndication Source: Thought Search Articles
By thoughtsearch.com

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Self Esteem Bingo for Teens. An engaging and educational game about self esteem and ways to improve it. Created by Estelle A. Leutenberg and Kathy L. Korb-Khalsa

Author : Earma Brown

You already have what it takes to write and self publish your book And like other professionals you can create or increase your passive income stream each month Your professional competitors wish you would never discover these secrets

You may be asking “What if I’m not a professional writer?” You can still write your self published book and start earning in a few months I am convinced your audience is waiting on your insightful expertise to help solve their problems

All it takes is a little know how to write your book like a pro Start by solving your readers’ problems using your expert knowledge You know the articles, speeches and reports already in your files

Expand one of your articles or speeches into a short book by adding short stories and some practical how-to steps If you want to write your book like a pro, self publish and increase your income, read these five secrets and apply them:

1 Secret One Write a short book first to build your confidence I know short doesn’t mean the same thing to every person For books, let’s agree 50-100 or so pages is short, even 140 sounds less intimidating than a 200-300 page book Your future customers are busy and usually read only what takes the shortest amount of time For example, a friend of mine wanted to learn how to conduct tele-seminars He said he didn’t hesitate buying a short book of 70 pages at $19 97 to help him learn the ropes of tele-seminars

Make your book simpler, shorter, and punchier Shorten your sentences, stories and analogies Your professional format will include a strong heading (question) your reader needs answered and the answer This professional formula presents the problem and solution quickly without a lot of words

2 Secret Two Focus on one topic in your book It’s a known fact bestsellers focus on one main topic Focus on one topic then write each chapter to support that subject When you overload your reader with information, you come across as disorganized, wordy and flat Instead of including everything you know, stick to one how-to subject and include plenty of simple details with examples to make it useful to your reader

3 Secret Three Brand yourself, your business and your book Think about the greatest benefit that you offer through your book or service Consider your book and chapter titles Now think about your keywords and headings on your website Do you see a repeating word that stands out?

For example, the book “Write Your Best Book Now” the author threads some form of “win” throughout her materials Ever heard of the Chicken Soup for the Soul series? The title changes in its audience but the Chicken Soup brand stays the same For example, there’s a Chicken Soup for Teen-agers, Chicken Soup for Mothers, and so on

4 Secret Four Get a professional editor or book coach Yes, its o k and you should get feedback from family, friends, local writing group, etc But you need to get a professional viewpoint of your work to weed out the passive voice, bad grammar and all the things that slow your readers down to a standstill

Copy that appeals to the emotions of your reader sell your books Your future customers want word pictures that they can respond to with their emotions

5 Secret Five Target and get to know your audience Let’s face it not everyone will want to read your book Most uninformed authors write what they feel is a great book; spend tons of time and sometimes money looking for people to buy it Instead match your expert knowledge with an audience you can serve

Consider their needs, problems and how you can help solve them Business people are a hot audience right now They are hungry and willing to buy what will improve, make profitable their life and business Right now think of one to three preferred audiences in your area of expertise Then write the book your customers will be looking for

It’s faster to write a book if you know how People are looking for practical information and knowledge that you have Don’t let your ideas, knowledge and expertise fade away Put it to work for you in a self published book Remember, if you need help contact a professional book coach or take an e-course to inform yourself

And now I would like to offer you free access to my FREE Self Publishing eKit when you subscribe to Publish2Profit, a free monthly newsletter on book writing, publishing and marketing tips. You can get your instant access at http://www.selfpublishinghouse.net
From Earma Brown, 14 year author, book writing and publishing coach

Syndication Source: Thought Search Articles
By thoughtsearch.com

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Sell Your Book on Amazon: The Book Marketing COACH Reveals Top-Secret "How-to" Tips Guaranteed to Increase Sales for Print-on-Demand and Self-Publishing Writers

Author : Helen Hecker

Assuming you’re a self publisher or book publisher and you’ve already published your book, you need to immediately implement a strong, no-holds barred, book marketing and promotion strategy to sell your books fast Your book selling, book marketing, and book promotion planning should begin before the manuscript is completed Self publishers need to have a good marketing plan to sell books and should be written prior to writing your book and in place a year prior to publishing your book

Your book press release should not be written as you would a sales letter or flier, it should be written for the editor and tell about your book in a factual way, no opinion or glowing remarks Press releases can generate thousands of dollars in sales when picked up by national trade or print media Using press releases can be a very effective marketing tool if used properly

Make sure you have at least one good press release, written in AP style, which you can send out for the lifetime of your book Send out the same press release to the editor of your local daily newspaper every week until you are called for an interview or are written up When picked up by wire services, a press release can easily end up generating hundreds of mentions for your book

Mail a press release to all the trade journals in your field over and over again; you can use the same release Don’t underestimate the value of a good press release for making book sales

When you get a nice write up or feature about you and/or your book, have it laminated and set it up on an easel at trade shows Create an online contest and list it in online contest directories to drive traffic to your website Remember to make sure your book is listed in Books-in-Print; don’t assume it’s already listed

Get as many testimonials about your book, as possible, from experts in the field relating to your title, not customers; use on your fliers and back of books Market your book to your number one market first, and then go after the secondary markets If your book fits a specialty market, find a store that fits the genre and offer to leave books on consignment; many publishers have sold thousands of books this way

Build a web site that provides another avenue for ordering, a virtual online press kit and link exchanges with sites that relate to your topic Submit articles to online article directories that focus on your book’s topic to drive customers to your website It’s important to publish a website that focuses on your title; you’ll be able to refer editors and customers and all interested parties to your book information with the click of a mouse

Make sure not to overlook the Internet; get yourself interviewed or profiled for sites both about writing, publishing and about the topics covered in your book Every day it’s important to focus on a variety of marketing approaches Offer to trade writing a monthly column in a trade publication in your books’ genre, in trade for display ads on the same page

Local radio shows and television appearances are good but are often forgotten within hours of the broadcast; make sure to make or get a copy of any television broadcast for future promotions Make five telephone calls a day that relate to marketing your book

Print and online publications provide longevity to your marketing campaign in terms of having something tangible for people to reference ongoing Make sure your sales letter or flier is first class; this is your formal presentation of your title to the prospective buyer

Make sure to test, test, and test some more before you lay out large sums of money The success of any book marketing effort depends on a good book and just plain hard work; its been done many times before and you can do it too I hope this article has provided you with helpful tips to accelerate your book marketing and book promotion efforts

For more information on book marketing tips and selling more books go to http://www.TwinPeaksPress.com founded in 1982, specializing in help for authors, self publishers, ebook and book publishers with tips, advice and resources, including information on media, library and other mailing lists, and press releases - online, wire service and offline distribution

Syndication Source: Thought Search Articles
By thoughtsearch.com

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