In summary, publishing is a business. Even if you self-publish, you’ve got to impress your editor and your publisher with a product that can sell. Do your editor and publisher have the skills to know what readers will buy? …
By ktadmin
Author : Earma Brown
Are you ready for a change your life kind of experience? Yes Then write and publish the book you’ve been dreaming about Few things hold the potential for a life changing experience like writing and publishing a book
You can receive life long income from writing and publishing your own book You can affect the lives of hundreds even thousands for the good You gain the added respect of your colleagues after writing your book You can leverage the increase of fees exponentially in your business
Even so, many new authors don’t receive the rewards they deserve They forfeit their advantages by making simple mistakes that block their book’s success Correct the following mistakes to enjoy the rich rewards of a top selling book author:
1 Failure to set realistic expectations
To be honest, your book by itself probably won’t make you rich Don’t be disappointed with your royalty check or dismayed by direct sales of your self-published book
Instead, plan to use your book as an important leveraging tool to advance existing sales, increase your business or catapult your career Plan to receive open door opportunities that you may not have received any other way
2 Failure to organize book project
Researchers say we waste over 6 full days a year looking for mislaid information Make it easy for yourself Create a filing system for your book project You’ll write faster and with less stress Did you discover you can’t pull it all together by yourself? Delegate; hire an assistant to help Do the part you are most skilled in and assign the rest
3 Failure to turn off self-editor
Turn off the self-editor while writing The editor in you will want to stop and correct every error Don’t allow him or her a voice until you finish the writing process It’s more important to finish your rough draft than to write a perfect manuscript Don’t let a too early editing process block your rewards
4 Failure to avoid marathon writing
Prolific authors at some point realize they don’t have to sell their soul to write a saleable book They write a little each day to get it done faster They avoid marathon writing (going away) You unintentionally set yourself up for failure if you opt for the marathon writing What happens to your book goals, if you come back and your book’s still not written?
5 Failure to focus on one main topic
Top selling authors focus on one main topic They make sure each chapter supports that subject If you scatter your focus, you’ll come across as unorganized, long winded, and boring Your readers may find your book hard to understand
Instead of an encyclopedia type book, chunk your information into modules, segments, chapters or parts In each segment, offer plenty of detail to make it useful to your reader
6 Failure to write ‘Grab You by the Collar’ titles
It’s a known fact; titles sell books In fact, titles sell a lot more than books Titles sell newspapers Titles sell magazines Titles enhance the selling power of ads, brochures, web sites, booklets, and just about any kind of marketing element you can think of Don’t forget chapter titles, sub heading titles, bulleted points (mini-titles) benefit from sizzling titles
7 Failure to think community
Successful authors look for ways to engage and involve a nurturing relationship with readers and peers You should seek to include the support of your family, friends, readers, other authors, book coaches and others who feed your enthusiasm Most are eager to provide ideas, assistance and feedback
If you continue in the mistakes above your book may never reach the level of success it deserves Instead, implement good book writing tips and avoid the self publishing mistakes new authors make Go ahead; take the wheel of writing well and drive your book to a wild success
And now I would like to offer you free access to my FREE Self Publishing eKit when you subscribe to Publish2Profit, a free monthly newsletter on book writing, publishing and marketing tips. You can get your instant access at http://www.selfpublishinghouse.net
From Earma Brown, 14 year author, book writing and publishing coach
Syndication Source: Thought Search Articles
By thoughtsearch.com
Author : Helen Hecker
Publishers know they can save a lot of money joining others in joint or cooperative mailings Co-op mailing is not a new concept or idea, but finding other publishers who want to mail to the same lists isn’t easy
A free service is helping publishers sell more books through cooperative mailings with other publishers Publishers submit listing information, as to what kind of mailing they want to do, the nature of the books or items they want to promote, and contact information DVDs, audiobooks, CDs, software and other items work easily here too The information is published each month free in a newsletter for entrepreneurs and publishers - ‘Helen Hecker’s Biz Hotline ‘ We aren’t involved in helping with any arrangements you decide on We only help you find others who are interested in joining with you by publishing the information in the newsletter, free
You arrange with others and send out your fliers in co-op mailings to, for example, public libraries, independent bookstores, new age bookstores, children’s bookstores, hospitals, hospital gift shops, elementary schools, high schools, college libraries, college newspapers, colleges & universities, various departments in elementary schools, high schools, colleges, and universities, to medical libraries, military libraries, museums, and Christian and religion-related lists, etc
You arrange with others and send out your press releases to daily newspapers, editors, travel columnists, health columnists, medical columnists, weekly newspapers, major magazine and trade publications in the genre field of the book - business, health, medical, disability, travel publications, etc I’ve mailed several of my own press releases, successfully, in one business-size envelope third class ( bulk mail) for many years, promoting several of our books, videos, DVDs, titles and services and reaping a ton of orders for us in return We’ve had thousands of write-ups -articles, items and features in many publications over the years I think the envelopes are opened in the mail room and the editors never see the envelopes that press releases come in Also they’ll never know if it arrived by priority mail, first class or third class (bulk) mail
For many years I ran a sideline fee-shared cooperative mailing service to help our publishing company branch and other publishers, promote titles and sell more books through press releases to the print media (newspapers and magazines, for example) and news releases to the broadcast media (radio station talk shows, TV shows, Oprah, Today show, Good Morning America, etc ) Also we sent fliers to libraries, schools, hospitals, hospital gift shops, newspapers, independent bookstores, new age bookstores, etc
The costs to do a co-op mailing are established by you and your co-op partners, for the amount necessary to do the mailing, then divided up and paid for well in advance of the mailing This would include the cost of buying and printing #10 business-size envelopes, the cost of renting the labels, postage cost determined by the weight of the piece and other factors, and cost for the mailing house to do the mail out All fliers are shipped directly to the mailing house with instructions on the box as to which mailing it’s for The lead person gives them instructions so they know the boxes are coming
We’ve always had good results from cooperative mailings and many others have reported they have too Publishers need to know what markets their genres fit into No two books or products are exactly alike So one can’t compare the outcome for titles of books in mailings others have done, to their own titles and potential outcome
Doing co-op mailings is a good way for book publishers, self publishers, (entrepreneurs and other types of business owners too) to distribute their press releases and fliers, and to save a lot of time and money And this free cooperative mailing service is a good way for you to find other publishers with the same marketing goals
Helen Hecker helps book & self publishers, heads Twin Peaks Press, a PR, offline-online marketing, mailing list, consulting, publishing co. Do AP press releases. Publish books, ebooks. Helen Hecker’s Biz Hotline for biz owners. Free co-op mailing service. Since 1982.
http://www.TwinPeaksPress.com
Syndication Source: Thought Search Articles
By thoughtsearch.com
Author : Victor Epand
If you have made up your mind that you would like to start writing, then first identify the subjects that you would like to write about Then do as much research on that topic as you possibly can so that no errors or half-truths get published in your article Once you have made a list of some of the topics which you feel you could write informative articles on, then it is time to approach a magazine
This magazine can be contacted by sending the editorial a ‘query letter’ This letter should be a brief description of yourself along with your educational qualifications and your experience if any, and the content of the article, which you propose to write for them This will give the publishers some idea of who you are and as to the topics in which you are interested in writing
You can also attach a short article on any topic, which you have written This will give the publishers an example of your knowledge and style of writing Depending on your query letter and their need, the magazine will send you a letter stating the topic on which they want the article to be written along with the number of words required Then, you can start writing your article
Your article should be related to the topic given to you It should be precise and clear Your intended readers should understand what you are trying to convey If it is not a technical article then try to inject some subtle humor into your article Humor always helps Maintain the length as specified by the magazine
Do not ramble on about the subject or mention facts that are not verified, especially on technical subjects Always deliver your articles before or on time At the start, you might not get paid for your articles It is okay as long as they get published and your name at least starts getting familiar in the magazine
If your articles are really good, then the publishers themselves will offer you an incentive to keep on supplying them with more articles Also be prepared for rejection or changes to be made to your articles by your publishers Until you establish yourself, it is very difficult to call the shots in the publishing world
Take feedback from the publishers as well as your friends and relatives after they have read your article This will help you to implement changes quickly into your style of writing Now, with the advent of the Internet, you can follow the same procedure to write articles on the Internet, the only difference being that you might have to submit your query letter and articles online So being a little Internet savvy will definitely help
So, go ahead, let your budding thoughts flower into articles Until you try, you will never know if you are cut out for writing So, go for it
Victor Epand is an expert consultant about magazines and comics. When looking for magazines and comics, we recommend you shop only at the best magazine and comic stores for magazines, used magazines, and comics.
Syndication Source: Thought Search Articles
By thoughtsearch.com
Author : Scott Boyd
Self-publishing original eBooks can be a profitable means of generating a lucrative income eBooks are books that can be written, designed, downloaded and purchased through electronic means If you’ve been on the internet for even a short period of time, you know that eBooks are extremely popular and have made money for many people
What makes eBooks so hot is the fact that they provide information to online readers who want to be able to access knowledge quickly and immediately These are individuals who don’t want to wait around for days or weeks for a book to be delivered via snail mail Their thing is instant gratification and eBooks satisfy that need
So, where do you come in?
Even if you’ve never had experience with writing, you can still be a success as an eBook author All you need to do is to figure out what topic you have some helpful knowledge about and create an eBook based on it Each of us has experience and know-how in some area that we can share with others who desire to learn more about it Your eBook may be the very answer to somebody else’s questions
Some eBook writers opt to go through third party publishers, in order to sell their work While this can be a positive enterprise, there is always the risk that third party publishers could reject your work Even if they accept it, they could end up watering down your message so much, that it hardly resembles your original concept Another problem is that you will only get a percentage of any profits from your eBook sales
Self-publishing, on the other hand, can offer you much better advantages
Self-publishing your eBook allows you the freedom to express yourself without being edited or rejected by a third party publisher or editor You have complete artistic control over your work, including its content, its design and all price-setting You also retain all the rights to your eBooks and can change or edit them at your own personal discretion, without any protest from somebody else The profits from all sales of your eBooks go to you In other words, you are totally independent
Sounds wonderfully empowering, doesn’t it?
That being said, being able to actually accomplish the task of publishing your own eBooks may seem overwhelming to put into practice What should you write about? What tools do you need? What resources do you use? How in the world do you market your products?
These are all questions that you are going to need answers to, in order to become a thriving eBook writer and self-publisher
You need to learn about the basic “mechanics” involved in putting together well-organized eBook products that address subjects that will be of interest to a specific target group For instance, if you’re a stay-at-home mom, you could focus your eBooks on topics that would concern other stay-at-home moms, such as work-from-home options, parenting issues, tips for frugal living and more When you get a solid idea of your niche market, you then need to get busy writing and find out how to put everything in an appealing, orderly package
You then need to find out about the practicalities involved with the business of self-publishing Learn what it takes to make your eBooks grab the attention of potential buyers, so that you can have a competitive edge over other eBooks out there in the cyber world
Once you discover these things, writing eBooks and self-publishing will be a snap
Scott Boyd is an author of Internet Marketing and Health related Books. See more information about writing, publishing, and selling eBooks at Writing & Selling EBooks.
Check out my jam packed Self Publishing Ebooks where you will discover a wealth of free information for a lifelong resource.
Syndication Source: Thought Search Articles
By thoughtsearch.com
Author : Rolf Zimmerli
Does that title sound confusing? Well, I can understand that, but once you finish reading you’ll see that writing articles the wrong way round will speed up your writing and get you much better articles
Writing an article seems like a daunting task, and if you do it for the first time you might feel like standing in front of an unsurmountable sleek wall that does not provide footholds to climb up and over it to reach your goal But it’s quite easy, if you approach article writing in a systematic, step by step way Let’s look at these steps and find out how you can write an article in a few minutes, once you have mastered this 6 step system:
The Six Step System For Article Writing
This is the most efficient and, in my experience, fastest way to write about any subject:
- define what your goal is for the article
- do research if necessary
- prepare an outline
- start writing any part of the article
- organize the article into headline, lead, body, conclusion
- proof read three times at least
Who Will Read The Article - What Is The Article About?
Before you start writing, you need to define what you want to communicate with your article, and what purpose the article will serve Ask yourself these questions: Who is the reader you want to reach, what knowledge of the subject does this reader have allready? What exactly do you want the reader to know once he’s read your article?
Best use a list with keywords to jot down your ideas Dont’ worry about organizing these keywords yet Once you have a bunch of keywords, start putting them in a logical sequence, the way you want to organize your story When you have decided how your article will appraoch the subject, prepare an outline how you want to pass on this knowledge and / or information Then start giving your article a structure
Structure means divide the article into the four sections: headline, lead or teaser, body and conclusion Here is the secret to effective writing that will make writing your own articles fast and painless: You don’t have to write these in the order I just mentioned them! Because it can be really difficult to come up with a good headline or teaser, if you have not written the article itself Also don’t necessarily write the article body in the sequence that it will have once it’s ready for publishing
It is a lot easier to first start off with a few bullet points for the body of the article Developing these bullet points into sentences and paragraphs often, all of a sudden, leads to a great headline, or you will think of the best reason why this article provides benefit to the reader That way you let your thoughts flow freely and don’t get writers block
The Headline
It’s allways good to start writing a first headline for your article The headline may change as you write But start off with the best headline that comes to mind now Headlines should be catchy and induce curiosity in the readers mind Best keep your headline short, seven words or less is good Also make it strong and affirmative: “Write your Article in 10 minutes” is better than “How to Write an Article in a short time”
The Lead or Teaser
To get the readers attention, it’s important to start off with a lead paragraph that very briefly describes what you are going to tell the reader and why You must grab the readers attention and give him a very good reason why reading your article is worth his time
A great way to write an article is to start the lead paragraph with a statement, then go through the explanations and information that you want to pass on and, in your conclusion, draw a line back to the initial statement you made This neatly wraps up everything and in the mind of the reader ‘encapsulates’ the article
A good lead is short and to the point It doesn’t try to compact every fact you write about in the article body into two or three sentences Just provide enough information to get the story moving, but leave the reader wanting to know more
The Body
In the body you go into detail and cover the points that you have written down in your outline Here you provide the hard facts, the information and the instructions You answer the reader’s questions and you show different angles of the subject
Organizing this information in a logical way is the most important thing Think of the flow of the article and make sure you have a thread that leads smoothly from one point to the next Make sure you don’t use jargon or spcific words that are only known in an industry or trade and not used by the public If you need to use these words, explain the meaning Put the reader at ease
Explain your points in short paragraphs Short paragraphs are easier for the reader to follow No one likes to look at a long block of solid text Three, four or five sentences are enough for one paragraph
If you are writing to create interest for your business, spill all the beans! Tell your trade secrets! This may sound a bit wild, but the more you tell, the more demand will be created for your goods and services
Provide personal examples of the points you make, or create a ficticious case and show how in practice such a solution would work well Illustrating your explanations with an example makes understanding what you say a lot easier for the reader and your text gains credibility
The Conclusion
Remember your favourite teacher at school, the one that at the end of class would quickly summarize what was covered in the last 45 minutes? That’s what you are going to do now to finish off your article and make it a finished and polished piece Reread your lead, where you started the circular loop that you now want to bring together by writing the conclusion
For this article the conclusion could read like this: “Writing the wrong way round and mixing body, title, tease and conclusion whilst writing does lead to faster writing and better results, because you let your thoughts flow free and avoid writers block When you’ll be writing your next article, footholds will magically appear on that wall that earlier used to block your writing Go and try it!”
It’s allmost allways possible to draw the circle closed, and if it does not seem to be doable with the teaser that you have, read the entire article once more and maybe change the teaser to be able to draw that circle
Proofreading
The best way to destroy credibility is poor grammar and spelling Your content may be brilliant, but if there are mistakes, people will tend to dismiss what you have to say So use the tools that are available to spell check and have a friend, or better, a few friends proofread your article before you submit it or publish it yourself Best leave the article for a day or two and then reread it yourself Often you’ll come up with even better formulations and the article will gain in quality Don’t overdo this, thouhg Once is enough for your own rereading, then go out and publish You’ve done a great job and spent time and effort to write, now others want to read what you have to say!
and even though I’ve written the conclusion allready as an example, here’s it true spot, so here we go again, this time reworded just slightly:
You see, writing the wrong way round and mixing body, title, tease and conclusion whilst writing does lead to faster writing and better results This writing style allows your thoughts to flow free, lets your creativity develop thoughts and associations Because you avoid writers block that way, you’ll be writing your next article fast and without pain Footholds will magically appear on that wall that earlier used to block your writing Go and try it!
Rolf C. Zimmerli is a web developer, web consultant and editor. He has been working on the Internet since 1996. He manages a free article submission site: ZNMC Article Directory accepts well written articles for free publishing and welcomes your contributions.
Syndication Source: Thought Search Articles
By thoughtsearch.com
Author : Helen Hecker
It’s one thing to write a book, but an entirely different thing to write one that’s saleable, viable, and marketable Whether you’ve just published a book or have a book that isn’t selling, now is the time to get to it; start marketing today! Your book selling, book marketing, and book promotion planning should begin before the manuscript is completed
Make sure your press release spells out the ‘who, what, where, when, and why ‘ Using press releases can be a very effective marketing tool if used properly Using press releases for marketing or promoting your book or book’s website has become increasingly popular as publishers discover the powerful benefits of using press releases
Mail a press release to at least 1000 print and broadcast contacts just prior to publishing your title and again and again after you publish; you can never send too many Mail a press release to all the trade journals in your field over and over again; you can use the same release Send out at least 10 press releases to the print and broadcast media in your area every month
Invest in press release submitting software and set aside time every week to send out a press release online to the press directories Make sure you have at least one good press release, written in AP style that you can send out for the lifetime of your book
Submit articles to online article directories that focus on your book’s topic to drive customers to your website It’s important to publish a website that focuses on your title; you’ll be able to refer editors and customers and all interested parties to your book information with the click of a mouse Get as many testimonials about your book, as possible, from experts in the field relating to your title, not customers; use on your fliers and back of books
Make five telephone calls a day that relate to marketing your book Make sure not to overlook the Internet; get yourself interviewed or profiled for sites both about writing, publishing and about the topics covered in your book Why not give away your book in a raffle at a local function to get more recognition for your book
Your sales letter or flier should include an eye-grabbing headline, the benefits to the buyer, the book features, book sales information and testimonials Contact non-bookstore booksellers and offer to leave books on consignment Create an online contest and list it in online contest directories to drive traffic to your website
Print and online publications provide longevity to your marketing campaign in terms of having something tangible for people to reference ongoing Remember to make sure your book is listed in Books-in-Print; don’t assume it’s already listed Make sure your sales letter or flier is first class; this is your formal presentation of your title to the prospective buyer
Build a web site that provides another avenue for ordering, a virtual online press kit and link exchanges with sites that relate to your topic Women buy more books then men; see how you can fit your book into the women’s market
Make sure to promote and market your book each and every day, both online and offline If your book fits a specialty market, find a store that fits the genre and offer to leave books on consignment; many publishers have sold thousands of books this way
Don’t delay another day if you’ve fallen by the wayside; make sure to focus on promoting, selling and marketing your book each and every day If you apply yourself every day and you promote your book like crazy, you can achieve that ultimate goal of selling thousands of copies of your book, many self publishers have With well chosen book marketing and book promotion, online and offline, you’ll reap the profits you deserve for your efforts by way of the Internet and in your mailbox
For more information on book marketing tips and selling more books go to http://www.TwinPeaksPress.com founded in 1982, specializing in help for authors, self publishers, ebook and book publishers with tips, advice and resources, including information on media, library and other mailing lists, and press releases - online, wire service and offline distribution
Syndication Source: Thought Search Articles
By thoughtsearch.com
Author : Earma Brown
You already have what it takes to write and self publish your book And like other professionals you can create or increase your passive income stream each month Your professional competitors wish you would never discover these secrets
You may be asking “What if I’m not a professional writer?” You can still write your self published book and start earning in a few months I am convinced your audience is waiting on your insightful expertise to help solve their problems
All it takes is a little know how to write your book like a pro Start by solving your readers’ problems using your expert knowledge You know the articles, speeches and reports already in your files
Expand one of your articles or speeches into a short book by adding short stories and some practical how-to steps If you want to write your book like a pro, self publish and increase your income, read these five secrets and apply them:
1 Secret One Write a short book first to build your confidence I know short doesn’t mean the same thing to every person For books, let’s agree 50-100 or so pages is short, even 140 sounds less intimidating than a 200-300 page book Your future customers are busy and usually read only what takes the shortest amount of time For example, a friend of mine wanted to learn how to conduct tele-seminars He said he didn’t hesitate buying a short book of 70 pages at $19 97 to help him learn the ropes of tele-seminars
Make your book simpler, shorter, and punchier Shorten your sentences, stories and analogies Your professional format will include a strong heading (question) your reader needs answered and the answer This professional formula presents the problem and solution quickly without a lot of words
2 Secret Two Focus on one topic in your book It’s a known fact bestsellers focus on one main topic Focus on one topic then write each chapter to support that subject When you overload your reader with information, you come across as disorganized, wordy and flat Instead of including everything you know, stick to one how-to subject and include plenty of simple details with examples to make it useful to your reader
3 Secret Three Brand yourself, your business and your book Think about the greatest benefit that you offer through your book or service Consider your book and chapter titles Now think about your keywords and headings on your website Do you see a repeating word that stands out?
For example, the book “Write Your Best Book Now” the author threads some form of “win” throughout her materials Ever heard of the Chicken Soup for the Soul series? The title changes in its audience but the Chicken Soup brand stays the same For example, there’s a Chicken Soup for Teen-agers, Chicken Soup for Mothers, and so on
4 Secret Four Get a professional editor or book coach Yes, its o k and you should get feedback from family, friends, local writing group, etc But you need to get a professional viewpoint of your work to weed out the passive voice, bad grammar and all the things that slow your readers down to a standstill
Copy that appeals to the emotions of your reader sell your books Your future customers want word pictures that they can respond to with their emotions
5 Secret Five Target and get to know your audience Let’s face it not everyone will want to read your book Most uninformed authors write what they feel is a great book; spend tons of time and sometimes money looking for people to buy it Instead match your expert knowledge with an audience you can serve
Consider their needs, problems and how you can help solve them Business people are a hot audience right now They are hungry and willing to buy what will improve, make profitable their life and business Right now think of one to three preferred audiences in your area of expertise Then write the book your customers will be looking for
It’s faster to write a book if you know how People are looking for practical information and knowledge that you have Don’t let your ideas, knowledge and expertise fade away Put it to work for you in a self published book Remember, if you need help contact a professional book coach or take an e-course to inform yourself
And now I would like to offer you free access to my FREE Self Publishing eKit when you subscribe to Publish2Profit, a free monthly newsletter on book writing, publishing and marketing tips. You can get your instant access at http://www.selfpublishinghouse.net
From Earma Brown, 14 year author, book writing and publishing coach
Syndication Source: Thought Search Articles
By thoughtsearch.com
Author : Helen Hecker
Assuming you’re a self publisher or book publisher and you’ve already published your book, you need to immediately implement a strong, no-holds barred, book marketing and promotion strategy to sell your books fast Your book selling, book marketing, and book promotion planning should begin before the manuscript is completed Self publishers need to have a good marketing plan to sell books and should be written prior to writing your book and in place a year prior to publishing your book
Your book press release should not be written as you would a sales letter or flier, it should be written for the editor and tell about your book in a factual way, no opinion or glowing remarks Press releases can generate thousands of dollars in sales when picked up by national trade or print media Using press releases can be a very effective marketing tool if used properly
Make sure you have at least one good press release, written in AP style, which you can send out for the lifetime of your book Send out the same press release to the editor of your local daily newspaper every week until you are called for an interview or are written up When picked up by wire services, a press release can easily end up generating hundreds of mentions for your book
Mail a press release to all the trade journals in your field over and over again; you can use the same release Don’t underestimate the value of a good press release for making book sales
When you get a nice write up or feature about you and/or your book, have it laminated and set it up on an easel at trade shows Create an online contest and list it in online contest directories to drive traffic to your website Remember to make sure your book is listed in Books-in-Print; don’t assume it’s already listed
Get as many testimonials about your book, as possible, from experts in the field relating to your title, not customers; use on your fliers and back of books Market your book to your number one market first, and then go after the secondary markets If your book fits a specialty market, find a store that fits the genre and offer to leave books on consignment; many publishers have sold thousands of books this way
Build a web site that provides another avenue for ordering, a virtual online press kit and link exchanges with sites that relate to your topic Submit articles to online article directories that focus on your book’s topic to drive customers to your website It’s important to publish a website that focuses on your title; you’ll be able to refer editors and customers and all interested parties to your book information with the click of a mouse
Make sure not to overlook the Internet; get yourself interviewed or profiled for sites both about writing, publishing and about the topics covered in your book Every day it’s important to focus on a variety of marketing approaches Offer to trade writing a monthly column in a trade publication in your books’ genre, in trade for display ads on the same page
Local radio shows and television appearances are good but are often forgotten within hours of the broadcast; make sure to make or get a copy of any television broadcast for future promotions Make five telephone calls a day that relate to marketing your book
Print and online publications provide longevity to your marketing campaign in terms of having something tangible for people to reference ongoing Make sure your sales letter or flier is first class; this is your formal presentation of your title to the prospective buyer
Make sure to test, test, and test some more before you lay out large sums of money The success of any book marketing effort depends on a good book and just plain hard work; its been done many times before and you can do it too I hope this article has provided you with helpful tips to accelerate your book marketing and book promotion efforts
For more information on book marketing tips and selling more books go to http://www.TwinPeaksPress.com founded in 1982, specializing in help for authors, self publishers, ebook and book publishers with tips, advice and resources, including information on media, library and other mailing lists, and press releases - online, wire service and offline distribution
Syndication Source: Thought Search Articles
By thoughtsearch.com
Author : John Abate
The only way to keep up with the latest about Self-Publishing is to constantly stay on the lookout for new information If you read everything you find about Self-Publishing, it won’t take long for you to become an influential authority
Even if your best friend owns a top publishing
company, giving you an immediate “in,” this does not
guarantee publishing success
First, you have to write a quality book that has a
clear target audience And your book must answer a
common problem or need that audience shares Then you
have to develop a marketing plan, and stick to it for
at least two years
Let’s begin with the process that should commence
before you write your first word Begin by reading A
LOT Read both books you passionately love and books
you can’t seem to make it past page five Then figure
out what the author did in the book you loved, and
what was wrong with in the book you couldn’t finish
Write down these points so they are crystal clear to
you Read other people’s books for inspiration and to
discover what you should avoid as a writer
The next step is to plan out your book Narrow down
your subject, and then divide it into chapters Each
chapter should address a specific aspect of the
problem your book is going to solve In each chapter,
break the specific aspect down into several parts
This will help your readers take in your information a
bit at a time instead of overwhelming them with every
bit of information clogging up the pages until they
feel like they’re about to go blind It’s not quite
spoon-feeding the information to your readers, but
it’s close
The next two steps are obvious Write your book and
then revise it And then revise it again And perhaps
again Of course, writing is extremely hard, and
writing a book can seem like an impossible task There
are many books out there that give you guidelines to
help you become familiar - and even love - the process
of writing and revision Find a number of books about
writing Better yet, find a number of books about
writing the specific type of book you aspire to write
These can serve as roadmaps on your writing journey
Once you’ve written your ebook and revised it at least
twice, show it to someone else whose opinion you
respect If you’re lucky enough to know a good editor,
see if you have something to barter for him or her to
go through your manuscript Or join a writing group
and let the other members critique your work
Then take all these ideas from other people, and
revise your manuscript one last time And then stop!
Put down that pen! Get your hands off the keyboard!
One of the most important steps to actually producing
a book is to know when to stop writing and tinkering
with it
You’ve finally written your ebook! Pop open the
bubbly! Give yourself a night out on the town!
Okay, now that this necessary celebration is out of
your system, what do you do next?
How to turn your ebook into Profits
If you base what you do on inaccurate information, you might be unpleasantly surprised by the consequences Make sure you get the whole Self-Publishing story from informed sources
Ebooks are a revolutionary way to publish your book
without incurring the costs of print production All
you need is a relevant and targeted subject and some
inexpensive software, and you can transform your
manuscript into a book
The problem, in terms of actually seeing any profits
from your ebook, is that the market is overwhelmed
with ebooks, and many of them are not worth the time
it takes to download them Just because the ability
exists to easily produce an ebook, doesn’t make it
good writing
Make sure your book does not simply rehash old
material You will injure your credibility as an
author by claiming to offer valuable new insights and
disappointing your audience with material they’ve read
a zillion times before So spend enough time writing
and revising your book to make sure it’s of the
highest quality and presents the most current
information A good book will eventually sell itself;
false claims about your book will make it extremely
difficult to sell any future books you may write
Assuming you have determined that you do indeed have a
quality product that answers some question or need of
your target audience with NEW information, how do you
know how much to charge for it? Rule number 1: Set a
price for your book equal to its value An
under-priced book will only give the impression that
your book isn’t worth very much
To figure out a fair price, estimate how much time you
put into creating it and how difficult it was to
transform the necessary information into
understandable and engaging writing Figure out how
much your time and effort is worth, and then price it
accordingly The goal is for you to be adequately
compensated for your talent, your time, and your
effort
Once you’ve figured out a price that is high enough to
convey the value of the book, but not so high as to be
out of the reach of your target audience’s mean
budget, then it’s time to offer it for sale on your
website To attract sales, you will need to develop a
promotional campaign, particularly if you are an
unknown author
There are multitudes of books about self-promotion
that will guide you in your efforts Choose a plan
that is both creative and professional Learn how to
write a catchy yet informative press release, and send
copies of your ebook to sites that specialize in ebook
reviews
Learn how to write powerful sales copy, or hire
someone to write it for you This is an essential You
absolutely need excellent sales copy to sell your
book Make sure the copy includes all the reasons your
target audience needs your book, and the benefits they
will derive from buying it
Use graphics in your promotional materials Beautiful
graphics have the power to instantly convey the
quality and value of your ebook Graphics can also
convey the amount of valuable information the book
contains, and your careful attention to detail
Professional graphics sell professional books They
reassure the customer that the product is what it
claims to be
Consider excerpting chapters for articles You can
offer these tidbits for free on your website as a sort
of demo of your book Include an order form for your
ebook at the end of the excerpted articles
Finally, when you set-up your download link, make sure
to simplify the process It’s a good idea to offer a
few bonuses that make your book even more enticing to
purchase, but make sure the bonuses are valuable and
high quality Too many bonuses that are basically a
load of useless stuff will compromise the impression
your audience has of your ebook The goal is to convey
to your audience that they are getting a quality
product for a good deal That means applying
restraint, especially when it comes to adding bonus
items Too much free stuff offered diminishes your
credibility
Make sure your book is a quality product Make sure it
is relevant and current Develop an effective
marketing plan that includes excellent sales copy and
excerpted articles Then offer your book for sale, and
wait for your audience to discover you!
Now might be a good time to write down the main points covered above The act of putting it down on paper will help you remember what’s important about Self-Publishing
John F. Abate, MBA OpportunityChest
Syndication Source: Thought Search Articles
By thoughtsearch.com
Self-publishing original eBooks can be a profitable means of generating a lucrative income. eBooks are books that can be written, designed, downloaded and purchased through electronic means. If you’ve been on the internet for even a short period of time, you know that eBooks are extremely popular and have made money for many people.
What makes eBooks so hot is the fact that they provide information to online readers who want to be able to access knowledge quickly and immediately. These are individuals who don’t want to wait around for days or weeks for a book to be delivered via snail mail. Their thing is instant gratification and eBooks satisfy that need.
So, where do you come in?
Even if you’ve never had experience with writing, you can still be a success as an eBook author. All you need to do is to figure out what topic you have some helpful knowledge about and create an eBook based on it. Each of us has experience and know-how in some area that we can share with others who desire to learn more about it. Your eBook may be the very answer to somebody else’s questions.
Some eBook writers opt to go through third party publishers, in order to sell their work. While this can be a positive enterprise, there is always the risk that third party publishers could reject your work. Even if they accept it, they could end up watering down your message so much, that it hardly resembles your original concept. Another problem is that you will only get a percentage of any profits from your eBook sales.
Self-publishing, on the other hand, can offer you much better advantages.
Self-publishing your eBook allows you the freedom to express yourself without being edited or rejected by a third party publisher or editor. You have complete artistic control over your work, including its content, its design and all price-setting. You also retain all the rights to your eBooks and can change or edit them at your own personal discretion, without any protest from somebody else. The profits from all sales of your eBooks go to you. In other words, you are totally independent.
Sounds wonderfully empowering, doesn’t it?
That being said, being able to actually accomplish the task of publishing your own eBooks may seem overwhelming to put into practice. What should you write about? What tools do you need? What resources do you use? How in the world do you market your products?
These are all questions that you are going to need answers to, in order to become a thriving eBook writer and self-publisher.
You need to learn about the basic “mechanics” involved in putting together well-organized eBook products that address subjects that will be of interest to a specific target group. For instance, if you’re a stay-at-home mom, you could focus your eBooks on topics that would concern other stay-at-home moms, such as work-from-home options, parenting issues, tips for frugal living and more. When you get a solid idea of your niche market, you then need to get busy writing and find out how to put everything in an appealing, orderly package.
You then need to find out about the practicalities involved with the business of self-publishing. Learn what it takes to make your eBooks grab the attention of potential buyers, so that you can have a competitive edge over other eBooks out there in the cyber world.
Once you discover these things, writing eBooks and self-publishing will be a snap.
Scott Boyd is an author of Internet Marketing and Health related Books. See more information about writing, publishing, and selling eBooks at Writing & Selling EBooks.
Check out my jam packed Self Publishing Ebooks where you will discover a wealth of free information for a lifelong resource.
By ScottBoyd_10
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