Author : Helen Hecker

Publishers know they can save a lot of money joining others in joint or cooperative mailings Co-op mailing is not a new concept or idea, but finding other publishers who want to mail to the same lists isn’t easy

A free service is helping publishers sell more books through cooperative mailings with other publishers Publishers submit listing information, as to what kind of mailing they want to do, the nature of the books or items they want to promote, and contact information DVDs, audiobooks, CDs, software and other items work easily here too The information is published each month free in a newsletter for entrepreneurs and publishers - ‘Helen Hecker’s Biz Hotline ‘ We aren’t involved in helping with any arrangements you decide on We only help you find others who are interested in joining with you by publishing the information in the newsletter, free

You arrange with others and send out your fliers in co-op mailings to, for example, public libraries, independent bookstores, new age bookstores, children’s bookstores, hospitals, hospital gift shops, elementary schools, high schools, college libraries, college newspapers, colleges & universities, various departments in elementary schools, high schools, colleges, and universities, to medical libraries, military libraries, museums, and Christian and religion-related lists, etc

You arrange with others and send out your press releases to daily newspapers, editors, travel columnists, health columnists, medical columnists, weekly newspapers, major magazine and trade publications in the genre field of the book - business, health, medical, disability, travel publications, etc I’ve mailed several of my own press releases, successfully, in one business-size envelope third class ( bulk mail) for many years, promoting several of our books, videos, DVDs, titles and services and reaping a ton of orders for us in return We’ve had thousands of write-ups -articles, items and features in many publications over the years I think the envelopes are opened in the mail room and the editors never see the envelopes that press releases come in Also they’ll never know if it arrived by priority mail, first class or third class (bulk) mail

For many years I ran a sideline fee-shared cooperative mailing service to help our publishing company branch and other publishers, promote titles and sell more books through press releases to the print media (newspapers and magazines, for example) and news releases to the broadcast media (radio station talk shows, TV shows, Oprah, Today show, Good Morning America, etc ) Also we sent fliers to libraries, schools, hospitals, hospital gift shops, newspapers, independent bookstores, new age bookstores, etc

The costs to do a co-op mailing are established by you and your co-op partners, for the amount necessary to do the mailing, then divided up and paid for well in advance of the mailing This would include the cost of buying and printing #10 business-size envelopes, the cost of renting the labels, postage cost determined by the weight of the piece and other factors, and cost for the mailing house to do the mail out All fliers are shipped directly to the mailing house with instructions on the box as to which mailing it’s for The lead person gives them instructions so they know the boxes are coming

We’ve always had good results from cooperative mailings and many others have reported they have too Publishers need to know what markets their genres fit into No two books or products are exactly alike So one can’t compare the outcome for titles of books in mailings others have done, to their own titles and potential outcome

Doing co-op mailings is a good way for book publishers, self publishers, (entrepreneurs and other types of business owners too) to distribute their press releases and fliers, and to save a lot of time and money And this free cooperative mailing service is a good way for you to find other publishers with the same marketing goals

Helen Hecker helps book & self publishers, heads Twin Peaks Press, a PR, offline-online marketing, mailing list, consulting, publishing co. Do AP press releases. Publish books, ebooks. Helen Hecker’s Biz Hotline for biz owners. Free co-op mailing service. Since 1982.
http://www.TwinPeaksPress.com

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By thoughtsearch.com

Author : Helen Hecker

Many self publishers, book publishers, entrepreneurs, and home-based and small business owners are in the dark about mailing list rentals — how to order targeted, direct mailing lists - say for a direct marketing campaign, what to look for, and what to beware of And they often make a few expensive mistakes The following tips and trade secrets will help you avoid some of these mistakes and help you make better decisions when you seek out quality mailing list services

First of all, generally, you rent, not buy mailing lists They remain in the ownership of the mailing list company and are usually not for sale

Many business owners rent lists but don’t use them right away, which is a mistake Most lists change considerably in 30 days or less Some lists, like mailing lists of public libraries, prisons, hospitals, hospital gift shops, elementary schools, high schools, colleges, universities, daily newspapers, TV stations and radio stations will have very few changes They are fairly stationary so not as likely to move Bookstore lists, new age bookstores lists, organization lists, specialty lists, MLM lists and business mailing lists may have a high rate of return To avoid a lot of returns, rent the selected lists just prior to making your mailing

Be careful about renting any mailing list that goes to individuals: consumer mailing lists, seniors mailing lists, residential mailing lists, homeowners mailing lists and opportunity seekers mailing lists, for example With 20% of the population moving every year you may get significant returns

But do expect some returns As often as we mail using lists, we always get returns (called ‘nixies’ in the trade) from the post office People move, forwarding orders expire, people expire, post office boxes close, and businesses close their doors

Mailing list management and upkeep is expensive It takes a lot of time and labor for companies to compile, add to, clean and mail to their lists and other necessary maintenance They also use expensive mailing list software programs which can have costly bugs of their own

To help you plan ahead, before you order your mailing lists, ask when you can expect the order to arrive This can vary considerably from company to company Some companies can take up to two weeks or more

Mailing lists can usually be ordered in at least three formats - peel and stick (pressure-sensitive) labels or Cheshire (18 pound, spreadsheet-size computer paper–less common these days) or on a floppy disk (used less often these days) or CD You order peel and stick labels if they’re going to be affixed to your mailing piece by hand Or if you know how to import the lists you can order them on CD If your mailing house is going to do your mailing they’ll probably prefer the floppy disk or CD - check with them on this before you order

Mailing houses used to require the Cheshire format instead of peel and stick labels before the advent of computer technology and CD ROM They have machines that cut the printed Cheshire sheets into labels and glue them to the envelopes When ordering lists on CD, specify the format you want to use for conversion, usually ASCII comma-delimited You must know how to import it when you get the disk though The mailing lists will always be for one-time use only even if they’re on a CD or disk And some mailing list companies offer instant downloads of lists

Also if a mailing house is going to do your mailing, they may want the labels to be merged if there is more than one list, or bar-coded, which will save considerably on postage If you can’t answer their technical questions, have your mailing house call your mailing list rental company to work out the final details

Consider the cost to mail out your mailing piece You might want to test a small number on the list first if you have an expensive or heavy package

When you do mailings First Class, you’ll get returns from the post office at no additional charge If you mail Third Class (bulk mail), you won’t get returns They will be tossed out at the post office, UNLESS you’ve printed ‘Return Service Requested’ on the envelope Then each return (nixie) will cost additional postage (based on first class), or ‘Change Service Requested’ (cost based on piece regardless of weight ) Make sure to check current costs with the post office because they change their rates AND rules periodically

Always send any nixies back to your mailing list company, even if there aren’t enough for a credit, which is almost always offered This is a good practice especially if you plan to mail again to the same list soon They usually have a time limit as to when they can accept the nixies for credit because the lists you rented will become outdated fairly soon

When you contract to rent a list, some mailing list companies may require a sample mailing piece This is so the company can determine if you’re mailing a competitive or objectionable piece

The business of mailing list rentals is based on the honor system to a degree, but this honor system also has a built-in alarm: owners protect their data by planting decoy names (seeds) in the mailing lists they rent If a renter contracts to use a list on a one-time basis and uses it a second time, the decoy will receive the unauthorized mailing and report the misuse to the list owner The decoys are often friends or relatives of the staff of the companies Also, many mailing list companies employ companies that specialize in tracking or monitoring mailings to detect any misuse Since decoys are different for each list order, the renter who abuses a contract is easy to trace

Mailing lists are protected by copyright and trade secret law Any violation of a list agreement is strictly upheld by the courts Once a list rental contract has been broken, the list owner has legal recourse to sue for compensatory and punitive damages Punitive damages could amount to as much as three times the value of the list and more

All list owners have good reason to be so protective of their data List rental is a multibillion-dollar business There are literally thousands of lists available for rental in the United States alone

If all else fails, you can enlist the help of a mail list broker Brokers usually collect their fees from the mailing list company Check this out first

In any case caveat emptor! In any case you can reap rewards handsomely from sending out fliers, press releases, press kits, review copies of books and other materials via the direct mailing lists you choose

These tips and trade secrets should help self publishers, book publishers, entrepreneurs, home based or work-at-home and small business owners make better decisions when working with mailing lists, mailing list rentals and mailing list companies

Helen Hecker helps book & self publishers, heads Twin Peaks Press, a PR, offline-online marketing, mailing list, consulting, publishing co. Do AP press releases. Publish books, ebooks. ‘Helen Hecker’s Biz Hotline’ for biz owners. Free co-op mailing service. Since 1982.
http://www.TwinPeaksPress.com

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By thoughtsearch.com

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Author : Scott Boyd

Self-publishing original eBooks can be a profitable means of generating a lucrative income eBooks are books that can be written, designed, downloaded and purchased through electronic means If you’ve been on the internet for even a short period of time, you know that eBooks are extremely popular and have made money for many people

What makes eBooks so hot is the fact that they provide information to online readers who want to be able to access knowledge quickly and immediately These are individuals who don’t want to wait around for days or weeks for a book to be delivered via snail mail Their thing is instant gratification and eBooks satisfy that need

So, where do you come in?

Even if you’ve never had experience with writing, you can still be a success as an eBook author All you need to do is to figure out what topic you have some helpful knowledge about and create an eBook based on it Each of us has experience and know-how in some area that we can share with others who desire to learn more about it Your eBook may be the very answer to somebody else’s questions

Some eBook writers opt to go through third party publishers, in order to sell their work While this can be a positive enterprise, there is always the risk that third party publishers could reject your work Even if they accept it, they could end up watering down your message so much, that it hardly resembles your original concept Another problem is that you will only get a percentage of any profits from your eBook sales

Self-publishing, on the other hand, can offer you much better advantages

Self-publishing your eBook allows you the freedom to express yourself without being edited or rejected by a third party publisher or editor You have complete artistic control over your work, including its content, its design and all price-setting You also retain all the rights to your eBooks and can change or edit them at your own personal discretion, without any protest from somebody else The profits from all sales of your eBooks go to you In other words, you are totally independent

Sounds wonderfully empowering, doesn’t it?

That being said, being able to actually accomplish the task of publishing your own eBooks may seem overwhelming to put into practice What should you write about? What tools do you need? What resources do you use? How in the world do you market your products?

These are all questions that you are going to need answers to, in order to become a thriving eBook writer and self-publisher

You need to learn about the basic “mechanics” involved in putting together well-organized eBook products that address subjects that will be of interest to a specific target group For instance, if you’re a stay-at-home mom, you could focus your eBooks on topics that would concern other stay-at-home moms, such as work-from-home options, parenting issues, tips for frugal living and more When you get a solid idea of your niche market, you then need to get busy writing and find out how to put everything in an appealing, orderly package

You then need to find out about the practicalities involved with the business of self-publishing Learn what it takes to make your eBooks grab the attention of potential buyers, so that you can have a competitive edge over other eBooks out there in the cyber world

Once you discover these things, writing eBooks and self-publishing will be a snap

Scott Boyd is an author of Internet Marketing and Health related Books. See more information about writing, publishing, and selling eBooks at Writing & Selling EBooks.

Check out my jam packed Self Publishing Ebooks where you will discover a wealth of free information for a lifelong resource.

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Author : Victor Epand

Ebooks are very much in demand as they are very informative Thousands of people surf the net daily to get some type of information An informative ebook is always in demand and fetches a good amount of money for the writer With the help of the Internet, both authors and readers have benefited If you have always felt the need to write down all the thoughts that came to your mind, you are probably a writer in the making

Before you get down to writing, it is essential that you realize your interest Writing on a topic that holds your interest will help you do a better job as a writer You can make a list of topics that you have more knowledge on and then move on to do a bit of research on the reader’s interest

A writer has to think from the reader’s point of view as well Otherwise they may not have any readers to even look at their articles You may write on the same topic as other writers, however, make sure that you write it differently to draw more readers

Once you have decided on the topic that you are going to write on conduct a thorough research on that topic Do not miss out on any important information and try to acquire the latest knowledge with regards to the subject you decide to write on If you want your ebook to be a success, then you have to be very particular about its content After all it is your content that’s going to be read by all

After thorough research, plan out the points you wish to cover in your ebook Decide the layout of your ebook, and plan what topics you wish to cover first Come up with a rough draft of the ebook so that you get a clear idea of what has to be written Once your draft is ready, you can get down to write the matter in a creative format Do not copy another author’s style of writing Develop your own style and be original as much as possible

Use words that can be easily understood and keep your sentences short to hold the interest of the reader Let the information flow gradually Articles written in a conversational format always hold a readers interest

You can highlight the important information and can also create links to give access to separate information on that particular matter Keep doing your research work regularly until you upload the ebook so that you don’t miss out on any other current and relevant information Be creative and give a catchy title to your ebook

Passion and skill for writing can make you a successful Ebook writer

Victor Epand is an expert consultant about books. When shopping for books, we recommend you shop only at the best bookstores for used books, autographed books, and vedic books.

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Author : Helen Hecker

It’s one thing to write a book, but an entirely different thing to write one that’s saleable, viable, and marketable Whether you’ve just published a book or have a book that isn’t selling, now is the time to get to it; start marketing today! Your book selling, book marketing, and book promotion planning should begin before the manuscript is completed

Make sure your press release spells out the ‘who, what, where, when, and why ‘ Using press releases can be a very effective marketing tool if used properly Using press releases for marketing or promoting your book or book’s website has become increasingly popular as publishers discover the powerful benefits of using press releases

Mail a press release to at least 1000 print and broadcast contacts just prior to publishing your title and again and again after you publish; you can never send too many Mail a press release to all the trade journals in your field over and over again; you can use the same release Send out at least 10 press releases to the print and broadcast media in your area every month

Invest in press release submitting software and set aside time every week to send out a press release online to the press directories Make sure you have at least one good press release, written in AP style that you can send out for the lifetime of your book

Submit articles to online article directories that focus on your book’s topic to drive customers to your website It’s important to publish a website that focuses on your title; you’ll be able to refer editors and customers and all interested parties to your book information with the click of a mouse Get as many testimonials about your book, as possible, from experts in the field relating to your title, not customers; use on your fliers and back of books

Make five telephone calls a day that relate to marketing your book Make sure not to overlook the Internet; get yourself interviewed or profiled for sites both about writing, publishing and about the topics covered in your book Why not give away your book in a raffle at a local function to get more recognition for your book

Your sales letter or flier should include an eye-grabbing headline, the benefits to the buyer, the book features, book sales information and testimonials Contact non-bookstore booksellers and offer to leave books on consignment Create an online contest and list it in online contest directories to drive traffic to your website

Print and online publications provide longevity to your marketing campaign in terms of having something tangible for people to reference ongoing Remember to make sure your book is listed in Books-in-Print; don’t assume it’s already listed Make sure your sales letter or flier is first class; this is your formal presentation of your title to the prospective buyer

Build a web site that provides another avenue for ordering, a virtual online press kit and link exchanges with sites that relate to your topic Women buy more books then men; see how you can fit your book into the women’s market

Make sure to promote and market your book each and every day, both online and offline If your book fits a specialty market, find a store that fits the genre and offer to leave books on consignment; many publishers have sold thousands of books this way

Don’t delay another day if you’ve fallen by the wayside; make sure to focus on promoting, selling and marketing your book each and every day If you apply yourself every day and you promote your book like crazy, you can achieve that ultimate goal of selling thousands of copies of your book, many self publishers have With well chosen book marketing and book promotion, online and offline, you’ll reap the profits you deserve for your efforts by way of the Internet and in your mailbox

For more information on book marketing tips and selling more books go to http://www.TwinPeaksPress.com founded in 1982, specializing in help for authors, self publishers, ebook and book publishers with tips, advice and resources, including information on media, library and other mailing lists, and press releases - online, wire service and offline distribution

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Author : Helen Hecker

Assuming you’re a self publisher or book publisher and you’ve already published your book, you need to immediately implement a strong, no-holds barred, book marketing and promotion strategy to sell your books fast Your book selling, book marketing, and book promotion planning should begin before the manuscript is completed Self publishers need to have a good marketing plan to sell books and should be written prior to writing your book and in place a year prior to publishing your book

Your book press release should not be written as you would a sales letter or flier, it should be written for the editor and tell about your book in a factual way, no opinion or glowing remarks Press releases can generate thousands of dollars in sales when picked up by national trade or print media Using press releases can be a very effective marketing tool if used properly

Make sure you have at least one good press release, written in AP style, which you can send out for the lifetime of your book Send out the same press release to the editor of your local daily newspaper every week until you are called for an interview or are written up When picked up by wire services, a press release can easily end up generating hundreds of mentions for your book

Mail a press release to all the trade journals in your field over and over again; you can use the same release Don’t underestimate the value of a good press release for making book sales

When you get a nice write up or feature about you and/or your book, have it laminated and set it up on an easel at trade shows Create an online contest and list it in online contest directories to drive traffic to your website Remember to make sure your book is listed in Books-in-Print; don’t assume it’s already listed

Get as many testimonials about your book, as possible, from experts in the field relating to your title, not customers; use on your fliers and back of books Market your book to your number one market first, and then go after the secondary markets If your book fits a specialty market, find a store that fits the genre and offer to leave books on consignment; many publishers have sold thousands of books this way

Build a web site that provides another avenue for ordering, a virtual online press kit and link exchanges with sites that relate to your topic Submit articles to online article directories that focus on your book’s topic to drive customers to your website It’s important to publish a website that focuses on your title; you’ll be able to refer editors and customers and all interested parties to your book information with the click of a mouse

Make sure not to overlook the Internet; get yourself interviewed or profiled for sites both about writing, publishing and about the topics covered in your book Every day it’s important to focus on a variety of marketing approaches Offer to trade writing a monthly column in a trade publication in your books’ genre, in trade for display ads on the same page

Local radio shows and television appearances are good but are often forgotten within hours of the broadcast; make sure to make or get a copy of any television broadcast for future promotions Make five telephone calls a day that relate to marketing your book

Print and online publications provide longevity to your marketing campaign in terms of having something tangible for people to reference ongoing Make sure your sales letter or flier is first class; this is your formal presentation of your title to the prospective buyer

Make sure to test, test, and test some more before you lay out large sums of money The success of any book marketing effort depends on a good book and just plain hard work; its been done many times before and you can do it too I hope this article has provided you with helpful tips to accelerate your book marketing and book promotion efforts

For more information on book marketing tips and selling more books go to http://www.TwinPeaksPress.com founded in 1982, specializing in help for authors, self publishers, ebook and book publishers with tips, advice and resources, including information on media, library and other mailing lists, and press releases - online, wire service and offline distribution

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Author : John Abate

The only way to keep up with the latest about Self-Publishing is to constantly stay on the lookout for new information If you read everything you find about Self-Publishing, it won’t take long for you to become an influential authority

Even if your best friend owns a top publishing

company, giving you an immediate “in,” this does not

guarantee publishing success

First, you have to write a quality book that has a

clear target audience And your book must answer a

common problem or need that audience shares Then you

have to develop a marketing plan, and stick to it for

at least two years

Let’s begin with the process that should commence

before you write your first word Begin by reading A

LOT Read both books you passionately love and books

you can’t seem to make it past page five Then figure

out what the author did in the book you loved, and

what was wrong with in the book you couldn’t finish

Write down these points so they are crystal clear to

you Read other people’s books for inspiration and to

discover what you should avoid as a writer

The next step is to plan out your book Narrow down

your subject, and then divide it into chapters Each

chapter should address a specific aspect of the

problem your book is going to solve In each chapter,

break the specific aspect down into several parts

This will help your readers take in your information a

bit at a time instead of overwhelming them with every

bit of information clogging up the pages until they

feel like they’re about to go blind It’s not quite

spoon-feeding the information to your readers, but

it’s close

The next two steps are obvious Write your book and

then revise it And then revise it again And perhaps

again Of course, writing is extremely hard, and

writing a book can seem like an impossible task There

are many books out there that give you guidelines to

help you become familiar - and even love - the process

of writing and revision Find a number of books about

writing Better yet, find a number of books about

writing the specific type of book you aspire to write

These can serve as roadmaps on your writing journey

Once you’ve written your ebook and revised it at least

twice, show it to someone else whose opinion you

respect If you’re lucky enough to know a good editor,

see if you have something to barter for him or her to

go through your manuscript Or join a writing group

and let the other members critique your work

Then take all these ideas from other people, and

revise your manuscript one last time And then stop!

Put down that pen! Get your hands off the keyboard!

One of the most important steps to actually producing

a book is to know when to stop writing and tinkering

with it

You’ve finally written your ebook! Pop open the

bubbly! Give yourself a night out on the town!

Okay, now that this necessary celebration is out of

your system, what do you do next?

How to turn your ebook into Profits

If you base what you do on inaccurate information, you might be unpleasantly surprised by the consequences Make sure you get the whole Self-Publishing story from informed sources

Ebooks are a revolutionary way to publish your book

without incurring the costs of print production All

you need is a relevant and targeted subject and some

inexpensive software, and you can transform your

manuscript into a book

The problem, in terms of actually seeing any profits

from your ebook, is that the market is overwhelmed

with ebooks, and many of them are not worth the time

it takes to download them Just because the ability

exists to easily produce an ebook, doesn’t make it

good writing

Make sure your book does not simply rehash old

material You will injure your credibility as an

author by claiming to offer valuable new insights and

disappointing your audience with material they’ve read

a zillion times before So spend enough time writing

and revising your book to make sure it’s of the

highest quality and presents the most current

information A good book will eventually sell itself;

false claims about your book will make it extremely

difficult to sell any future books you may write

Assuming you have determined that you do indeed have a

quality product that answers some question or need of

your target audience with NEW information, how do you

know how much to charge for it? Rule number 1: Set a

price for your book equal to its value An

under-priced book will only give the impression that

your book isn’t worth very much

To figure out a fair price, estimate how much time you

put into creating it and how difficult it was to

transform the necessary information into

understandable and engaging writing Figure out how

much your time and effort is worth, and then price it

accordingly The goal is for you to be adequately

compensated for your talent, your time, and your

effort

Once you’ve figured out a price that is high enough to

convey the value of the book, but not so high as to be

out of the reach of your target audience’s mean

budget, then it’s time to offer it for sale on your

website To attract sales, you will need to develop a

promotional campaign, particularly if you are an

unknown author

There are multitudes of books about self-promotion

that will guide you in your efforts Choose a plan

that is both creative and professional Learn how to

write a catchy yet informative press release, and send

copies of your ebook to sites that specialize in ebook

reviews

Learn how to write powerful sales copy, or hire

someone to write it for you This is an essential You

absolutely need excellent sales copy to sell your

book Make sure the copy includes all the reasons your

target audience needs your book, and the benefits they

will derive from buying it

Use graphics in your promotional materials Beautiful

graphics have the power to instantly convey the

quality and value of your ebook Graphics can also

convey the amount of valuable information the book

contains, and your careful attention to detail

Professional graphics sell professional books They

reassure the customer that the product is what it

claims to be

Consider excerpting chapters for articles You can

offer these tidbits for free on your website as a sort

of demo of your book Include an order form for your

ebook at the end of the excerpted articles

Finally, when you set-up your download link, make sure

to simplify the process It’s a good idea to offer a

few bonuses that make your book even more enticing to

purchase, but make sure the bonuses are valuable and

high quality Too many bonuses that are basically a

load of useless stuff will compromise the impression

your audience has of your ebook The goal is to convey

to your audience that they are getting a quality

product for a good deal That means applying

restraint, especially when it comes to adding bonus

items Too much free stuff offered diminishes your

credibility

Make sure your book is a quality product Make sure it

is relevant and current Develop an effective

marketing plan that includes excellent sales copy and

excerpted articles Then offer your book for sale, and

wait for your audience to discover you!

Now might be a good time to write down the main points covered above The act of putting it down on paper will help you remember what’s important about Self-Publishing

John F. Abate, MBA OpportunityChest

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Self-publishing original eBooks can be a profitable means of generating a lucrative income. eBooks are books that can be written, designed, downloaded and purchased through electronic means. If you’ve been on the internet for even a short period of time, you know that eBooks are extremely popular and have made money for many people.

What makes eBooks so hot is the fact that they provide information to online readers who want to be able to access knowledge quickly and immediately. These are individuals who don’t want to wait around for days or weeks for a book to be delivered via snail mail. Their thing is instant gratification and eBooks satisfy that need.

So, where do you come in?

Even if you’ve never had experience with writing, you can still be a success as an eBook author. All you need to do is to figure out what topic you have some helpful knowledge about and create an eBook based on it. Each of us has experience and know-how in some area that we can share with others who desire to learn more about it. Your eBook may be the very answer to somebody else’s questions.

Some eBook writers opt to go through third party publishers, in order to sell their work. While this can be a positive enterprise, there is always the risk that third party publishers could reject your work. Even if they accept it, they could end up watering down your message so much, that it hardly resembles your original concept. Another problem is that you will only get a percentage of any profits from your eBook sales.

Self-publishing, on the other hand, can offer you much better advantages.

Self-publishing your eBook allows you the freedom to express yourself without being edited or rejected by a third party publisher or editor. You have complete artistic control over your work, including its content, its design and all price-setting. You also retain all the rights to your eBooks and can change or edit them at your own personal discretion, without any protest from somebody else. The profits from all sales of your eBooks go to you. In other words, you are totally independent.

Sounds wonderfully empowering, doesn’t it?

That being said, being able to actually accomplish the task of publishing your own eBooks may seem overwhelming to put into practice. What should you write about? What tools do you need? What resources do you use? How in the world do you market your products?

These are all questions that you are going to need answers to, in order to become a thriving eBook writer and self-publisher.

You need to learn about the basic “mechanics” involved in putting together well-organized eBook products that address subjects that will be of interest to a specific target group. For instance, if you’re a stay-at-home mom, you could focus your eBooks on topics that would concern other stay-at-home moms, such as work-from-home options, parenting issues, tips for frugal living and more. When you get a solid idea of your niche market, you then need to get busy writing and find out how to put everything in an appealing, orderly package.

You then need to find out about the practicalities involved with the business of self-publishing. Learn what it takes to make your eBooks grab the attention of potential buyers, so that you can have a competitive edge over other eBooks out there in the cyber world.

Once you discover these things, writing eBooks and self-publishing will be a snap.

About the Author

Scott Boyd is an author of Internet Marketing and Health related Books. See more information about writing, publishing, and selling eBooks at Writing & Selling EBooks.

Check out my jam packed Self Publishing Ebooks where you will discover a wealth of free information for a lifelong resource.

Article Source: Content for Reprint

By ScottBoyd_10

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