Posts Tagged ‘ e-book ’

Author : Adam Khoo

An issue that most budding authors will face is that of finding a publisher to publish their book So what is the way to go if you can’t find a publisher?

The answer to this question is simple, “If you can’t find a publisher, self-publish ”

In fact, there are stories of authors who first started only to discover that they couldn’t get a publisher at all and they had no money to self-publish

Truth be told, the first publisher that I engaged, they did not do a good job of marketing that was up to my expectation

I used to think that you need to have a very good publisher to distribute and market your book It’s really not true, especially in today’s world when you can do it yourself

Here’s some advice Even if you get the best publisher in the world, you have to take responsibility; you have to promote the book yourself! The publisher has got a hundred other of their own books, so they are have to divide their time among hundreds of books Thus only you can add the extra marketing value to your book And that’s what I did

Here are some cost effective solutions that one can find take

We know that right now, because of the internet you can publish your book through an e-book which costs you almost zero and will still enable you to reach a worldwide audience

What some of them have done is to publish their book as an e-book which almost costs nothing and when it became popular as an e-book, they made even more money After which they published the original e-book into a hard cover book So it can be done the other way as well

Here’s the example website that offers a Print On Demand service It’s called “alibris com” What they do is list your book there Anyone who wants to order it can go to the above website, download the form, place an order and they will print the book

The key advantages of this service are that you do need to keep stock and your customers also pay for the printing, which will save you a lot of money

In fact nowadays with the rise in technology, it is so easy to do a print on demand For those of you who are interested in finding a good publisher, an online publisher at that and make it available to the rest of the world this is a great solution

So next time you find yourself without a publisher, don’t fret and remember to use the solutions shared in this article

Adam Khoo is an entrepreneur, best-selling author and a self-made millionaire by the age of 26. Discover his million dollar secrets and claim your FREE bonus CD ‘6 Ways To Achieve Anything In Life’ at Paving The Way To The Top.

Syndication Source: Thought Search Articles
By thoughtsearch.com

 
Monday, March 30th, 2009

Author : Victor Epand

Selling a book successfully requires a lot of effort and hard work Many authors fail to realize this And this is the reason why approximately 95% of them never get to sell more than 2,000 copies As an author, try not to leave any stone unturned for the promotion of your book

There are several strategies that can be considered for making this task easy Always remember, that it is you who will have to stand up and let the world know about your book You will have to choose the best marketing strategies and work hard, in order to achieve good sales To turn your book into a best seller, consider the following strategies:

There are several websites on the Internet that you can join for getting your book world wide media attention Get a book trailer done and post it on your website for the readers to see You can also get the book listed on sites like Amazon com/advantage and get the image of its cover printed on the flip side of your business card, so that more people get to know about it Get it converted into an e-book to reach more customers through the Internet

One unique promotion idea would be customizing your car’s license plate frame with the web address listed on it If your book is placed face out in the bookstore window display, more people would be able to see it while passing by It helps to offer a ‘buy two books get one free’ promotional strategy Meet people and talk to them about your book

If someone is willing to sell your books and make profit, sell them books in volume at half the price Think of selling 10,000 books at a time and not just one This will motivate you to achieve more You can also take help from your friends and ask them to sell your books at their point of purchase display

You can also include a display of your book cover in your email auto-signature It can be great if you carry a copy of your book in your bag, no matter where you go, because you never know whom you might come across Your books can be sold to seminar companies, as they would be more than willing to give it away for attracting more attendees Try establishing a partnership with an entrepreneur, so that he can also give away your books as part of his company’s marketing efforts Make sure that your book reaches all the target stores Whenever you attend a conference, leave a copy at the registration table

These are a few promotional strategies that can be implemented for achieving good sales However, you should think of as many unique strategies as you can

Victor Epand is an expert consultant about books. When shopping for books, we recommend you shop only at the best bookstores for used books, autographed books, and vedic books.

Syndication Source: Thought Search Articles
By thoughtsearch.com

 

Every part should be written passionately and designed to be a sales tool. Touch your readers’ emotion with passion for your topic and you’ll sell more books. In fact, when you design your book to include the passion points below, you’ll sell more books than you ever imagined.

Passion Point #1 Write to help one targeted audience.
It’s true not everyone wants your book. But there is a community of people in your field waiting for you to solve their problem. What problems does your message solve for them? Develop an audience profile (picture) and keep it in front of you as you write. That way you can visualize a real person to solve problems for. Though 78% market is women who buy books, choosing an audience of women is not narrow enough. Chicken Soup for Mothers, Chicken Soup For The Teenager, For The Prisoner and other specific groups sold way more copies than the original Chicken Soup.

Passion Point #2 Sizzle Your Title and Book Cover.
Your title may well be 90% of the pulling power for your book. Researchers say you have 4 seconds to hook your potential buyer. An excellent title is short. The top titles are benefit driven. Don’t forget to heat them up with emotion. Use terms your audience can relate to. Use action words and verbs. Quantify change with ways and time limits. Use one or two word ideas to tell a story. Pledge change. Spark interest. Instead of “How to Write an E-book” the author chose the title “Ten Secrets to Write Your E-book Like a Winner.” She quantified change, sparked interest and branded her title.

Passion Point #3 Design a 30 second “Billboard.”
Sprinkle this billboard throughout your book, your speeches, elevator conversation, radio spots. Let your passion for your topic shine for a few seconds in this billboard. After all, you only have a few seconds to make an impression on the media, the agent, the bookseller, the individual buyer. Incorporate your title, a few benefits, and the audience. Write this billboard with sound bites that capture attention. Don’t be afraid to compare your book with a successful one. “Women With Passion, Purpose & Power” is the “Purpose Driven Life” for women.

Passion Point #4 Write Your Back Cover Before You Write Your Book. This is ranked the second most important “Passion Point” for your book. Think about it in choosing a book to read for yourself,how many times the title has hooked your interest enough to pick it up. Then usually you turn it over to see if you really want to read it. On the back cover, you put the most compelling ad copy, benefits, testimonials, and a small blurb (bio) about yourself. If your prospective buyer likes it they will buy instantly. If they need more information to make the decision they will preview your introduction and table of contents.

Passion Point #5 Develop your book introduction.
State the problem your reader has, why you wrote the book, and its purpose. In a few paragraphs include specific benefits and explain your format (how you will present it.) Make sure it’s one page or less.
Your sales message will be more subtle here. Nevertheless pinpoint and emphasize the benefits to your reader for you may still be convincing them your book is the book to buy.

Passion Point #6 Make a table of contents.
Each chapter should have a sizzling title. If the chapter titles are not obvious, then annotate them. Add some benefits or a sub-title explaining. In “Women’s Passion, Purpose & Power,” the author put the word “women” in each title. Which creates more synergy? Image, Worth, Name or “A Woman’s Image”, “A Woman’s Worth”, “A Woman’s Name.”

Passion Point #7 Contact influencers in your field.
Don’t just fill your book’s back cover with a wall of text explaining your book. Instead fill it with some bulleted benefits and testimonies. Find experts and normal people that will refer your book to your potential reader through a testimonial. After an initial contact of asking for feedback, resend them the same chapter and the table of contents of your book. Ask for a testimonial then. These experienced contacts’ testimonials will lend influence to your back cover making it a powerful sales tool.

About the Author

Earma Brown, 13 year author and business owner helps small business owners and writers who want to write their best book now! Author of “Write Your Best Book Now”. Click Here

Article Source: Content for Reprint

By lifestream1111