Archive for the ‘ self-publishing ’ Category

In summary, publishing is a business. Even if you self-publish, you’ve got to impress your editor and your publisher with a product that can sell. Do your editor and publisher have the skills to know what readers will buy?
By ktadmin

 

There’sa lot of interesting discussion about self-publishing going on in the blogosphere, beginning with Victoria Strauss who writes for the Writer Beware.
By Henry Baum

 

First, I like the sun graphic at the start of each chapter. It fits the title, obviously, but also the genre (fantasy). It’s fun and mystical. I.
By Kristen Tsetsi

 

Author : Earma Brown

Are you ready for a change your life kind of experience? Yes Then write and publish the book you’ve been dreaming about Few things hold the potential for a life changing experience like writing and publishing a book

You can receive life long income from writing and publishing your own book You can affect the lives of hundreds even thousands for the good You gain the added respect of your colleagues after writing your book You can leverage the increase of fees exponentially in your business

Even so, many new authors don’t receive the rewards they deserve They forfeit their advantages by making simple mistakes that block their book’s success Correct the following mistakes to enjoy the rich rewards of a top selling book author:

1 Failure to set realistic expectations

To be honest, your book by itself probably won’t make you rich Don’t be disappointed with your royalty check or dismayed by direct sales of your self-published book

Instead, plan to use your book as an important leveraging tool to advance existing sales, increase your business or catapult your career Plan to receive open door opportunities that you may not have received any other way

2 Failure to organize book project

Researchers say we waste over 6 full days a year looking for mislaid information Make it easy for yourself Create a filing system for your book project You’ll write faster and with less stress Did you discover you can’t pull it all together by yourself? Delegate; hire an assistant to help Do the part you are most skilled in and assign the rest

3 Failure to turn off self-editor

Turn off the self-editor while writing The editor in you will want to stop and correct every error Don’t allow him or her a voice until you finish the writing process It’s more important to finish your rough draft than to write a perfect manuscript Don’t let a too early editing process block your rewards

4 Failure to avoid marathon writing

Prolific authors at some point realize they don’t have to sell their soul to write a saleable book They write a little each day to get it done faster They avoid marathon writing (going away) You unintentionally set yourself up for failure if you opt for the marathon writing What happens to your book goals, if you come back and your book’s still not written?

5 Failure to focus on one main topic

Top selling authors focus on one main topic They make sure each chapter supports that subject If you scatter your focus, you’ll come across as unorganized, long winded, and boring Your readers may find your book hard to understand

Instead of an encyclopedia type book, chunk your information into modules, segments, chapters or parts In each segment, offer plenty of detail to make it useful to your reader

6 Failure to write ‘Grab You by the Collar’ titles

It’s a known fact; titles sell books In fact, titles sell a lot more than books Titles sell newspapers Titles sell magazines Titles enhance the selling power of ads, brochures, web sites, booklets, and just about any kind of marketing element you can think of Don’t forget chapter titles, sub heading titles, bulleted points (mini-titles) benefit from sizzling titles

7 Failure to think community

Successful authors look for ways to engage and involve a nurturing relationship with readers and peers You should seek to include the support of your family, friends, readers, other authors, book coaches and others who feed your enthusiasm Most are eager to provide ideas, assistance and feedback

If you continue in the mistakes above your book may never reach the level of success it deserves Instead, implement good book writing tips and avoid the self publishing mistakes new authors make Go ahead; take the wheel of writing well and drive your book to a wild success

And now I would like to offer you free access to my FREE Self Publishing eKit when you subscribe to Publish2Profit, a free monthly newsletter on book writing, publishing and marketing tips. You can get your instant access at http://www.selfpublishinghouse.net
From Earma Brown, 14 year author, book writing and publishing coach

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Author : Helen Hecker

Many self publishers, book publishers, entrepreneurs, and home-based and small business owners are in the dark about mailing list rentals — how to order targeted, direct mailing lists - say for a direct marketing campaign, what to look for, and what to beware of And they often make a few expensive mistakes The following tips and trade secrets will help you avoid some of these mistakes and help you make better decisions when you seek out quality mailing list services

First of all, generally, you rent, not buy mailing lists They remain in the ownership of the mailing list company and are usually not for sale

Many business owners rent lists but don’t use them right away, which is a mistake Most lists change considerably in 30 days or less Some lists, like mailing lists of public libraries, prisons, hospitals, hospital gift shops, elementary schools, high schools, colleges, universities, daily newspapers, TV stations and radio stations will have very few changes They are fairly stationary so not as likely to move Bookstore lists, new age bookstores lists, organization lists, specialty lists, MLM lists and business mailing lists may have a high rate of return To avoid a lot of returns, rent the selected lists just prior to making your mailing

Be careful about renting any mailing list that goes to individuals: consumer mailing lists, seniors mailing lists, residential mailing lists, homeowners mailing lists and opportunity seekers mailing lists, for example With 20% of the population moving every year you may get significant returns

But do expect some returns As often as we mail using lists, we always get returns (called ‘nixies’ in the trade) from the post office People move, forwarding orders expire, people expire, post office boxes close, and businesses close their doors

Mailing list management and upkeep is expensive It takes a lot of time and labor for companies to compile, add to, clean and mail to their lists and other necessary maintenance They also use expensive mailing list software programs which can have costly bugs of their own

To help you plan ahead, before you order your mailing lists, ask when you can expect the order to arrive This can vary considerably from company to company Some companies can take up to two weeks or more

Mailing lists can usually be ordered in at least three formats - peel and stick (pressure-sensitive) labels or Cheshire (18 pound, spreadsheet-size computer paper–less common these days) or on a floppy disk (used less often these days) or CD You order peel and stick labels if they’re going to be affixed to your mailing piece by hand Or if you know how to import the lists you can order them on CD If your mailing house is going to do your mailing they’ll probably prefer the floppy disk or CD - check with them on this before you order

Mailing houses used to require the Cheshire format instead of peel and stick labels before the advent of computer technology and CD ROM They have machines that cut the printed Cheshire sheets into labels and glue them to the envelopes When ordering lists on CD, specify the format you want to use for conversion, usually ASCII comma-delimited You must know how to import it when you get the disk though The mailing lists will always be for one-time use only even if they’re on a CD or disk And some mailing list companies offer instant downloads of lists

Also if a mailing house is going to do your mailing, they may want the labels to be merged if there is more than one list, or bar-coded, which will save considerably on postage If you can’t answer their technical questions, have your mailing house call your mailing list rental company to work out the final details

Consider the cost to mail out your mailing piece You might want to test a small number on the list first if you have an expensive or heavy package

When you do mailings First Class, you’ll get returns from the post office at no additional charge If you mail Third Class (bulk mail), you won’t get returns They will be tossed out at the post office, UNLESS you’ve printed ‘Return Service Requested’ on the envelope Then each return (nixie) will cost additional postage (based on first class), or ‘Change Service Requested’ (cost based on piece regardless of weight ) Make sure to check current costs with the post office because they change their rates AND rules periodically

Always send any nixies back to your mailing list company, even if there aren’t enough for a credit, which is almost always offered This is a good practice especially if you plan to mail again to the same list soon They usually have a time limit as to when they can accept the nixies for credit because the lists you rented will become outdated fairly soon

When you contract to rent a list, some mailing list companies may require a sample mailing piece This is so the company can determine if you’re mailing a competitive or objectionable piece

The business of mailing list rentals is based on the honor system to a degree, but this honor system also has a built-in alarm: owners protect their data by planting decoy names (seeds) in the mailing lists they rent If a renter contracts to use a list on a one-time basis and uses it a second time, the decoy will receive the unauthorized mailing and report the misuse to the list owner The decoys are often friends or relatives of the staff of the companies Also, many mailing list companies employ companies that specialize in tracking or monitoring mailings to detect any misuse Since decoys are different for each list order, the renter who abuses a contract is easy to trace

Mailing lists are protected by copyright and trade secret law Any violation of a list agreement is strictly upheld by the courts Once a list rental contract has been broken, the list owner has legal recourse to sue for compensatory and punitive damages Punitive damages could amount to as much as three times the value of the list and more

All list owners have good reason to be so protective of their data List rental is a multibillion-dollar business There are literally thousands of lists available for rental in the United States alone

If all else fails, you can enlist the help of a mail list broker Brokers usually collect their fees from the mailing list company Check this out first

In any case caveat emptor! In any case you can reap rewards handsomely from sending out fliers, press releases, press kits, review copies of books and other materials via the direct mailing lists you choose

These tips and trade secrets should help self publishers, book publishers, entrepreneurs, home based or work-at-home and small business owners make better decisions when working with mailing lists, mailing list rentals and mailing list companies

Helen Hecker helps book & self publishers, heads Twin Peaks Press, a PR, offline-online marketing, mailing list, consulting, publishing co. Do AP press releases. Publish books, ebooks. ‘Helen Hecker’s Biz Hotline’ for biz owners. Free co-op mailing service. Since 1982.
http://www.TwinPeaksPress.com

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By thoughtsearch.com

 
Monday, March 30th, 2009

Author : Victor Epand

If you have made up your mind that you would like to start writing, then first identify the subjects that you would like to write about Then do as much research on that topic as you possibly can so that no errors or half-truths get published in your article Once you have made a list of some of the topics which you feel you could write informative articles on, then it is time to approach a magazine

This magazine can be contacted by sending the editorial a ‘query letter’ This letter should be a brief description of yourself along with your educational qualifications and your experience if any, and the content of the article, which you propose to write for them This will give the publishers some idea of who you are and as to the topics in which you are interested in writing

You can also attach a short article on any topic, which you have written This will give the publishers an example of your knowledge and style of writing Depending on your query letter and their need, the magazine will send you a letter stating the topic on which they want the article to be written along with the number of words required Then, you can start writing your article

Your article should be related to the topic given to you It should be precise and clear Your intended readers should understand what you are trying to convey If it is not a technical article then try to inject some subtle humor into your article Humor always helps Maintain the length as specified by the magazine

Do not ramble on about the subject or mention facts that are not verified, especially on technical subjects Always deliver your articles before or on time At the start, you might not get paid for your articles It is okay as long as they get published and your name at least starts getting familiar in the magazine

If your articles are really good, then the publishers themselves will offer you an incentive to keep on supplying them with more articles Also be prepared for rejection or changes to be made to your articles by your publishers Until you establish yourself, it is very difficult to call the shots in the publishing world

Take feedback from the publishers as well as your friends and relatives after they have read your article This will help you to implement changes quickly into your style of writing Now, with the advent of the Internet, you can follow the same procedure to write articles on the Internet, the only difference being that you might have to submit your query letter and articles online So being a little Internet savvy will definitely help

So, go ahead, let your budding thoughts flower into articles Until you try, you will never know if you are cut out for writing So, go for it

Victor Epand is an expert consultant about magazines and comics. When looking for magazines and comics, we recommend you shop only at the best magazine and comic stores for magazines, used magazines, and comics.

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Author : Helen Hecker

Publishers know they can save a lot of money joining others in joint or cooperative mailings Co-op mailing is not a new concept or idea, but finding other publishers who want to mail to the same lists isn’t easy

A free service is helping publishers sell more books through cooperative mailings with other publishers Publishers submit listing information, as to what kind of mailing they want to do, the nature of the books or items they want to promote, and contact information DVDs, audiobooks, CDs, software and other items work easily here too The information is published each month free in a newsletter for entrepreneurs and publishers - ‘Helen Hecker’s Biz Hotline ‘ We aren’t involved in helping with any arrangements you decide on We only help you find others who are interested in joining with you by publishing the information in the newsletter, free

You arrange with others and send out your fliers in co-op mailings to, for example, public libraries, independent bookstores, new age bookstores, children’s bookstores, hospitals, hospital gift shops, elementary schools, high schools, college libraries, college newspapers, colleges & universities, various departments in elementary schools, high schools, colleges, and universities, to medical libraries, military libraries, museums, and Christian and religion-related lists, etc

You arrange with others and send out your press releases to daily newspapers, editors, travel columnists, health columnists, medical columnists, weekly newspapers, major magazine and trade publications in the genre field of the book - business, health, medical, disability, travel publications, etc I’ve mailed several of my own press releases, successfully, in one business-size envelope third class ( bulk mail) for many years, promoting several of our books, videos, DVDs, titles and services and reaping a ton of orders for us in return We’ve had thousands of write-ups -articles, items and features in many publications over the years I think the envelopes are opened in the mail room and the editors never see the envelopes that press releases come in Also they’ll never know if it arrived by priority mail, first class or third class (bulk) mail

For many years I ran a sideline fee-shared cooperative mailing service to help our publishing company branch and other publishers, promote titles and sell more books through press releases to the print media (newspapers and magazines, for example) and news releases to the broadcast media (radio station talk shows, TV shows, Oprah, Today show, Good Morning America, etc ) Also we sent fliers to libraries, schools, hospitals, hospital gift shops, newspapers, independent bookstores, new age bookstores, etc

The costs to do a co-op mailing are established by you and your co-op partners, for the amount necessary to do the mailing, then divided up and paid for well in advance of the mailing This would include the cost of buying and printing #10 business-size envelopes, the cost of renting the labels, postage cost determined by the weight of the piece and other factors, and cost for the mailing house to do the mail out All fliers are shipped directly to the mailing house with instructions on the box as to which mailing it’s for The lead person gives them instructions so they know the boxes are coming

We’ve always had good results from cooperative mailings and many others have reported they have too Publishers need to know what markets their genres fit into No two books or products are exactly alike So one can’t compare the outcome for titles of books in mailings others have done, to their own titles and potential outcome

Doing co-op mailings is a good way for book publishers, self publishers, (entrepreneurs and other types of business owners too) to distribute their press releases and fliers, and to save a lot of time and money And this free cooperative mailing service is a good way for you to find other publishers with the same marketing goals

Helen Hecker helps book & self publishers, heads Twin Peaks Press, a PR, offline-online marketing, mailing list, consulting, publishing co. Do AP press releases. Publish books, ebooks. Helen Hecker’s Biz Hotline for biz owners. Free co-op mailing service. Since 1982.
http://www.TwinPeaksPress.com

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By thoughtsearch.com

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Author : Earma Brown

You already have what it takes to write and self publish your book And like other professionals you can create or increase your passive income stream each month Your professional competitors wish you would never discover these secrets

You may be asking “What if I’m not a professional writer?” You can still write your self published book and start earning in a few months I am convinced your audience is waiting on your insightful expertise to help solve their problems

All it takes is a little know how to write your book like a pro Start by solving your readers’ problems using your expert knowledge You know the articles, speeches and reports already in your files

Expand one of your articles or speeches into a short book by adding short stories and some practical how-to steps If you want to write your book like a pro, self publish and increase your income, read these five secrets and apply them:

1 Secret One Write a short book first to build your confidence I know short doesn’t mean the same thing to every person For books, let’s agree 50-100 or so pages is short, even 140 sounds less intimidating than a 200-300 page book Your future customers are busy and usually read only what takes the shortest amount of time For example, a friend of mine wanted to learn how to conduct tele-seminars He said he didn’t hesitate buying a short book of 70 pages at $19 97 to help him learn the ropes of tele-seminars

Make your book simpler, shorter, and punchier Shorten your sentences, stories and analogies Your professional format will include a strong heading (question) your reader needs answered and the answer This professional formula presents the problem and solution quickly without a lot of words

2 Secret Two Focus on one topic in your book It’s a known fact bestsellers focus on one main topic Focus on one topic then write each chapter to support that subject When you overload your reader with information, you come across as disorganized, wordy and flat Instead of including everything you know, stick to one how-to subject and include plenty of simple details with examples to make it useful to your reader

3 Secret Three Brand yourself, your business and your book Think about the greatest benefit that you offer through your book or service Consider your book and chapter titles Now think about your keywords and headings on your website Do you see a repeating word that stands out?

For example, the book “Write Your Best Book Now” the author threads some form of “win” throughout her materials Ever heard of the Chicken Soup for the Soul series? The title changes in its audience but the Chicken Soup brand stays the same For example, there’s a Chicken Soup for Teen-agers, Chicken Soup for Mothers, and so on

4 Secret Four Get a professional editor or book coach Yes, its o k and you should get feedback from family, friends, local writing group, etc But you need to get a professional viewpoint of your work to weed out the passive voice, bad grammar and all the things that slow your readers down to a standstill

Copy that appeals to the emotions of your reader sell your books Your future customers want word pictures that they can respond to with their emotions

5 Secret Five Target and get to know your audience Let’s face it not everyone will want to read your book Most uninformed authors write what they feel is a great book; spend tons of time and sometimes money looking for people to buy it Instead match your expert knowledge with an audience you can serve

Consider their needs, problems and how you can help solve them Business people are a hot audience right now They are hungry and willing to buy what will improve, make profitable their life and business Right now think of one to three preferred audiences in your area of expertise Then write the book your customers will be looking for

It’s faster to write a book if you know how People are looking for practical information and knowledge that you have Don’t let your ideas, knowledge and expertise fade away Put it to work for you in a self published book Remember, if you need help contact a professional book coach or take an e-course to inform yourself

And now I would like to offer you free access to my FREE Self Publishing eKit when you subscribe to Publish2Profit, a free monthly newsletter on book writing, publishing and marketing tips. You can get your instant access at http://www.selfpublishinghouse.net
From Earma Brown, 14 year author, book writing and publishing coach

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Author : Scott Boyd

Self-publishing original eBooks can be a profitable means of generating a lucrative income eBooks are books that can be written, designed, downloaded and purchased through electronic means If you’ve been on the internet for even a short period of time, you know that eBooks are extremely popular and have made money for many people

What makes eBooks so hot is the fact that they provide information to online readers who want to be able to access knowledge quickly and immediately These are individuals who don’t want to wait around for days or weeks for a book to be delivered via snail mail Their thing is instant gratification and eBooks satisfy that need

So, where do you come in?

Even if you’ve never had experience with writing, you can still be a success as an eBook author All you need to do is to figure out what topic you have some helpful knowledge about and create an eBook based on it Each of us has experience and know-how in some area that we can share with others who desire to learn more about it Your eBook may be the very answer to somebody else’s questions

Some eBook writers opt to go through third party publishers, in order to sell their work While this can be a positive enterprise, there is always the risk that third party publishers could reject your work Even if they accept it, they could end up watering down your message so much, that it hardly resembles your original concept Another problem is that you will only get a percentage of any profits from your eBook sales

Self-publishing, on the other hand, can offer you much better advantages

Self-publishing your eBook allows you the freedom to express yourself without being edited or rejected by a third party publisher or editor You have complete artistic control over your work, including its content, its design and all price-setting You also retain all the rights to your eBooks and can change or edit them at your own personal discretion, without any protest from somebody else The profits from all sales of your eBooks go to you In other words, you are totally independent

Sounds wonderfully empowering, doesn’t it?

That being said, being able to actually accomplish the task of publishing your own eBooks may seem overwhelming to put into practice What should you write about? What tools do you need? What resources do you use? How in the world do you market your products?

These are all questions that you are going to need answers to, in order to become a thriving eBook writer and self-publisher

You need to learn about the basic “mechanics” involved in putting together well-organized eBook products that address subjects that will be of interest to a specific target group For instance, if you’re a stay-at-home mom, you could focus your eBooks on topics that would concern other stay-at-home moms, such as work-from-home options, parenting issues, tips for frugal living and more When you get a solid idea of your niche market, you then need to get busy writing and find out how to put everything in an appealing, orderly package

You then need to find out about the practicalities involved with the business of self-publishing Learn what it takes to make your eBooks grab the attention of potential buyers, so that you can have a competitive edge over other eBooks out there in the cyber world

Once you discover these things, writing eBooks and self-publishing will be a snap

Scott Boyd is an author of Internet Marketing and Health related Books. See more information about writing, publishing, and selling eBooks at Writing & Selling EBooks.

Check out my jam packed Self Publishing Ebooks where you will discover a wealth of free information for a lifelong resource.

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Author : Adam Khoo

An issue that most budding authors will face is that of finding a publisher to publish their book So what is the way to go if you can’t find a publisher?

The answer to this question is simple, “If you can’t find a publisher, self-publish ”

In fact, there are stories of authors who first started only to discover that they couldn’t get a publisher at all and they had no money to self-publish

Truth be told, the first publisher that I engaged, they did not do a good job of marketing that was up to my expectation

I used to think that you need to have a very good publisher to distribute and market your book It’s really not true, especially in today’s world when you can do it yourself

Here’s some advice Even if you get the best publisher in the world, you have to take responsibility; you have to promote the book yourself! The publisher has got a hundred other of their own books, so they are have to divide their time among hundreds of books Thus only you can add the extra marketing value to your book And that’s what I did

Here are some cost effective solutions that one can find take

We know that right now, because of the internet you can publish your book through an e-book which costs you almost zero and will still enable you to reach a worldwide audience

What some of them have done is to publish their book as an e-book which almost costs nothing and when it became popular as an e-book, they made even more money After which they published the original e-book into a hard cover book So it can be done the other way as well

Here’s the example website that offers a Print On Demand service It’s called “alibris com” What they do is list your book there Anyone who wants to order it can go to the above website, download the form, place an order and they will print the book

The key advantages of this service are that you do need to keep stock and your customers also pay for the printing, which will save you a lot of money

In fact nowadays with the rise in technology, it is so easy to do a print on demand For those of you who are interested in finding a good publisher, an online publisher at that and make it available to the rest of the world this is a great solution

So next time you find yourself without a publisher, don’t fret and remember to use the solutions shared in this article

Adam Khoo is an entrepreneur, best-selling author and a self-made millionaire by the age of 26. Discover his million dollar secrets and claim your FREE bonus CD ‘6 Ways To Achieve Anything In Life’ at Paving The Way To The Top.

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Author : Helen Hecker

It’s one thing to write a book, but an entirely different thing to write one that’s saleable, viable, and marketable Whether you’ve just published a book or have a book that isn’t selling, now is the time to get to it; start marketing today! Your book selling, book marketing, and book promotion planning should begin before the manuscript is completed

Make sure your press release spells out the ‘who, what, where, when, and why ‘ Using press releases can be a very effective marketing tool if used properly Using press releases for marketing or promoting your book or book’s website has become increasingly popular as publishers discover the powerful benefits of using press releases

Mail a press release to at least 1000 print and broadcast contacts just prior to publishing your title and again and again after you publish; you can never send too many Mail a press release to all the trade journals in your field over and over again; you can use the same release Send out at least 10 press releases to the print and broadcast media in your area every month

Invest in press release submitting software and set aside time every week to send out a press release online to the press directories Make sure you have at least one good press release, written in AP style that you can send out for the lifetime of your book

Submit articles to online article directories that focus on your book’s topic to drive customers to your website It’s important to publish a website that focuses on your title; you’ll be able to refer editors and customers and all interested parties to your book information with the click of a mouse Get as many testimonials about your book, as possible, from experts in the field relating to your title, not customers; use on your fliers and back of books

Make five telephone calls a day that relate to marketing your book Make sure not to overlook the Internet; get yourself interviewed or profiled for sites both about writing, publishing and about the topics covered in your book Why not give away your book in a raffle at a local function to get more recognition for your book

Your sales letter or flier should include an eye-grabbing headline, the benefits to the buyer, the book features, book sales information and testimonials Contact non-bookstore booksellers and offer to leave books on consignment Create an online contest and list it in online contest directories to drive traffic to your website

Print and online publications provide longevity to your marketing campaign in terms of having something tangible for people to reference ongoing Remember to make sure your book is listed in Books-in-Print; don’t assume it’s already listed Make sure your sales letter or flier is first class; this is your formal presentation of your title to the prospective buyer

Build a web site that provides another avenue for ordering, a virtual online press kit and link exchanges with sites that relate to your topic Women buy more books then men; see how you can fit your book into the women’s market

Make sure to promote and market your book each and every day, both online and offline If your book fits a specialty market, find a store that fits the genre and offer to leave books on consignment; many publishers have sold thousands of books this way

Don’t delay another day if you’ve fallen by the wayside; make sure to focus on promoting, selling and marketing your book each and every day If you apply yourself every day and you promote your book like crazy, you can achieve that ultimate goal of selling thousands of copies of your book, many self publishers have With well chosen book marketing and book promotion, online and offline, you’ll reap the profits you deserve for your efforts by way of the Internet and in your mailbox

For more information on book marketing tips and selling more books go to http://www.TwinPeaksPress.com founded in 1982, specializing in help for authors, self publishers, ebook and book publishers with tips, advice and resources, including information on media, library and other mailing lists, and press releases - online, wire service and offline distribution

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Author : Rolf Zimmerli

Does that title sound confusing? Well, I can understand that, but once you finish reading you’ll see that writing articles the wrong way round will speed up your writing and get you much better articles

Writing an article seems like a daunting task, and if you do it for the first time you might feel like standing in front of an unsurmountable sleek wall that does not provide footholds to climb up and over it to reach your goal But it’s quite easy, if you approach article writing in a systematic, step by step way Let’s look at these steps and find out how you can write an article in a few minutes, once you have mastered this 6 step system:

The Six Step System For Article Writing

This is the most efficient and, in my experience, fastest way to write about any subject:

- define what your goal is for the article

- do research if necessary

- prepare an outline

- start writing any part of the article

- organize the article into headline, lead, body, conclusion

- proof read three times at least

Who Will Read The Article - What Is The Article About?

Before you start writing, you need to define what you want to communicate with your article, and what purpose the article will serve Ask yourself these questions: Who is the reader you want to reach, what knowledge of the subject does this reader have allready? What exactly do you want the reader to know once he’s read your article?

Best use a list with keywords to jot down your ideas Dont’ worry about organizing these keywords yet Once you have a bunch of keywords, start putting them in a logical sequence, the way you want to organize your story When you have decided how your article will appraoch the subject, prepare an outline how you want to pass on this knowledge and / or information Then start giving your article a structure

Structure means divide the article into the four sections: headline, lead or teaser, body and conclusion Here is the secret to effective writing that will make writing your own articles fast and painless: You don’t have to write these in the order I just mentioned them! Because it can be really difficult to come up with a good headline or teaser, if you have not written the article itself Also don’t necessarily write the article body in the sequence that it will have once it’s ready for publishing

It is a lot easier to first start off with a few bullet points for the body of the article Developing these bullet points into sentences and paragraphs often, all of a sudden, leads to a great headline, or you will think of the best reason why this article provides benefit to the reader That way you let your thoughts flow freely and don’t get writers block

The Headline

It’s allways good to start writing a first headline for your article The headline may change as you write But start off with the best headline that comes to mind now Headlines should be catchy and induce curiosity in the readers mind Best keep your headline short, seven words or less is good Also make it strong and affirmative: “Write your Article in 10 minutes” is better than “How to Write an Article in a short time”

The Lead or Teaser

To get the readers attention, it’s important to start off with a lead paragraph that very briefly describes what you are going to tell the reader and why You must grab the readers attention and give him a very good reason why reading your article is worth his time

A great way to write an article is to start the lead paragraph with a statement, then go through the explanations and information that you want to pass on and, in your conclusion, draw a line back to the initial statement you made This neatly wraps up everything and in the mind of the reader ‘encapsulates’ the article

A good lead is short and to the point It doesn’t try to compact every fact you write about in the article body into two or three sentences Just provide enough information to get the story moving, but leave the reader wanting to know more

The Body

In the body you go into detail and cover the points that you have written down in your outline Here you provide the hard facts, the information and the instructions You answer the reader’s questions and you show different angles of the subject

Organizing this information in a logical way is the most important thing Think of the flow of the article and make sure you have a thread that leads smoothly from one point to the next Make sure you don’t use jargon or spcific words that are only known in an industry or trade and not used by the public If you need to use these words, explain the meaning Put the reader at ease

Explain your points in short paragraphs Short paragraphs are easier for the reader to follow No one likes to look at a long block of solid text Three, four or five sentences are enough for one paragraph

If you are writing to create interest for your business, spill all the beans! Tell your trade secrets! This may sound a bit wild, but the more you tell, the more demand will be created for your goods and services

Provide personal examples of the points you make, or create a ficticious case and show how in practice such a solution would work well Illustrating your explanations with an example makes understanding what you say a lot easier for the reader and your text gains credibility

The Conclusion

Remember your favourite teacher at school, the one that at the end of class would quickly summarize what was covered in the last 45 minutes? That’s what you are going to do now to finish off your article and make it a finished and polished piece Reread your lead, where you started the circular loop that you now want to bring together by writing the conclusion

For this article the conclusion could read like this: “Writing the wrong way round and mixing body, title, tease and conclusion whilst writing does lead to faster writing and better results, because you let your thoughts flow free and avoid writers block When you’ll be writing your next article, footholds will magically appear on that wall that earlier used to block your writing Go and try it!”

It’s allmost allways possible to draw the circle closed, and if it does not seem to be doable with the teaser that you have, read the entire article once more and maybe change the teaser to be able to draw that circle

Proofreading

The best way to destroy credibility is poor grammar and spelling Your content may be brilliant, but if there are mistakes, people will tend to dismiss what you have to say So use the tools that are available to spell check and have a friend, or better, a few friends proofread your article before you submit it or publish it yourself Best leave the article for a day or two and then reread it yourself Often you’ll come up with even better formulations and the article will gain in quality Don’t overdo this, thouhg Once is enough for your own rereading, then go out and publish You’ve done a great job and spent time and effort to write, now others want to read what you have to say!

and even though I’ve written the conclusion allready as an example, here’s it true spot, so here we go again, this time reworded just slightly:

You see, writing the wrong way round and mixing body, title, tease and conclusion whilst writing does lead to faster writing and better results This writing style allows your thoughts to flow free, lets your creativity develop thoughts and associations Because you avoid writers block that way, you’ll be writing your next article fast and without pain Footholds will magically appear on that wall that earlier used to block your writing Go and try it!

Rolf C. Zimmerli is a web developer, web consultant and editor. He has been working on the Internet since 1996. He manages a free article submission site: ZNMC Article Directory accepts well written articles for free publishing and welcomes your contributions.

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Monday, March 30th, 2009

Author : Victor Epand

Ebooks are very much in demand as they are very informative Thousands of people surf the net daily to get some type of information An informative ebook is always in demand and fetches a good amount of money for the writer With the help of the Internet, both authors and readers have benefited If you have always felt the need to write down all the thoughts that came to your mind, you are probably a writer in the making

Before you get down to writing, it is essential that you realize your interest Writing on a topic that holds your interest will help you do a better job as a writer You can make a list of topics that you have more knowledge on and then move on to do a bit of research on the reader’s interest

A writer has to think from the reader’s point of view as well Otherwise they may not have any readers to even look at their articles You may write on the same topic as other writers, however, make sure that you write it differently to draw more readers

Once you have decided on the topic that you are going to write on conduct a thorough research on that topic Do not miss out on any important information and try to acquire the latest knowledge with regards to the subject you decide to write on If you want your ebook to be a success, then you have to be very particular about its content After all it is your content that’s going to be read by all

After thorough research, plan out the points you wish to cover in your ebook Decide the layout of your ebook, and plan what topics you wish to cover first Come up with a rough draft of the ebook so that you get a clear idea of what has to be written Once your draft is ready, you can get down to write the matter in a creative format Do not copy another author’s style of writing Develop your own style and be original as much as possible

Use words that can be easily understood and keep your sentences short to hold the interest of the reader Let the information flow gradually Articles written in a conversational format always hold a readers interest

You can highlight the important information and can also create links to give access to separate information on that particular matter Keep doing your research work regularly until you upload the ebook so that you don’t miss out on any other current and relevant information Be creative and give a catchy title to your ebook

Passion and skill for writing can make you a successful Ebook writer

Victor Epand is an expert consultant about books. When shopping for books, we recommend you shop only at the best bookstores for used books, autographed books, and vedic books.

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Author : Earma Brown

The Information Highway has turned into a Sea of Information It’s teeming with information from every direction So how does one make a difference in such a vast medium? If you don’t want your book and material in general to be lost in the sea of information streaming into your reader’s consciousness each day,

you must title them well In fact, all marketing material from your 5 page sales letter, tri-fold brochure or email campaign to the 2 line classified ad needs the attention grabbing power of a great headline

Create sizzling titles designed to hook your potential readers One of the most important skills to develop as a marketer of your book, product or service is the skill of creating attention-grabbing titles When you master this skill you may use it in every aspect of your writing to attract more readers, more sales, improve your cash flow and increase your profits

You will need title writing skill for your book titles, chapter titles, sub-heading Even bullet points will have pulling power if they are developed correctly Your website will need passionate headings to capture the attention of your web visitors

Titles set the stage for your potential audience They either will work to grab your potential reader by the collar and pull them in for the read or they don’t Top titles create excitement, anticipation and enthusiasm for more You want your titles to express the heart and passion of your message Here are 7 top title templates to help create your best titles:

1 The Command

“Write Your Best Book Now!”

Most will say they don’t like being told what to do But our human psyche seems to respond in spite of what we like The command has an immediate effect Why? It connects with the “Yes, I want that” spot within us all Commands reassure you that helpful advice will follow that help you get what you want from the advice It tells the readers it’s possible to achieve the benefit the author is claiming

2 The How to

“How to Make Your Article Go the Extra Mile”

People love to learn with simple steps and fast Combine it with a powerful benefit and you will reel your reader in every time You decide Does the title above, “How to Make Your Articles Go the Extra Mile” or “8 Ways to Format Your Article”

3 The Provocative Statement

“5 Mistakes to Avoid That Drive Your Web Visitors Away In Less Than 2 Minutes”

You mean my site could be driving my visitors away that fast Especially, if you have been working hard to get site visitors you would want to know what would drive them away fast Provocative statements pull at our attention like an electric shock They make us curious They sometimes make us mad They make us feel a lot of different things but most of all they make us read

4 The Question

“Do You Want More Traffic, More Free Publicity, More Sales?”

Most times people unconsciously answer the question you pose in their minds The key is to provide the answers in your copy including statistics For example, “Have you ever felt afraid to buy online? Like it or not, many are still cautious of buying on the web A Boston Consulting Group Consumer Survey found that 70% of respondents worry about making purchases online ”

5 The Big Promise

“How to Increase Sales 400% by Using Short Articles”

People will click away from hype and never come back But if you have a big gun don’t be afraid to pull it out and use it Consider carefully and use sparingly; then make your big promise and deliver People will remember your promises and come back for more or purchase Don’t forget to include the specific delivery or “how to” in the copy beneath your big promise headline

6 The Confusing

“3 Little Pigs Went to Market but One Went Faster”

Develop curiosity into your title A seemingly opposite simile works like a charm Sometimes the title that doesn’t make a lot of sense will pull your audience in for the read Would the title above arouse your curiosity? The confusing title can capture the attention of your audience just to see what it’s about

7 The Top Benefit

“Think and Grow Rich”

A winning non-fiction title immediately communicates the benefit readers will gain after reading your book Benefit-oriented books often use the problem-solution approach Master (A) this skill or technique and get (B) this benefit Readers buy non-fiction books for a “benefit” for something that will help them, grow them, profit more, less expense, less trouble, gain more time, less stress, better relationships, better health, less drama, less trauma, more energy and vitality and less fatigue

Develop this valuable skill and you add magnetic pulling power and punch to all your marketing documents including your front book cover and chapter titles that will get your message read Titles set the stage for your potential audience They either grab your potential reader by the shirt or they don’t Create your titles to be “the match” that ignites your reader’s interest in reading your important message Title well and prosper!

Earma Brown, 13 year author and business owner helps small business owners and writers who want to write their best book now! Author of ‘Write Your Best Book Now.’

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Author : Helen Hecker

Assuming you’re a self publisher or book publisher and you’ve already published your book, you need to immediately implement a strong, no-holds barred, book marketing and promotion strategy to sell your books fast Your book selling, book marketing, and book promotion planning should begin before the manuscript is completed Self publishers need to have a good marketing plan to sell books and should be written prior to writing your book and in place a year prior to publishing your book

Your book press release should not be written as you would a sales letter or flier, it should be written for the editor and tell about your book in a factual way, no opinion or glowing remarks Press releases can generate thousands of dollars in sales when picked up by national trade or print media Using press releases can be a very effective marketing tool if used properly

Make sure you have at least one good press release, written in AP style, which you can send out for the lifetime of your book Send out the same press release to the editor of your local daily newspaper every week until you are called for an interview or are written up When picked up by wire services, a press release can easily end up generating hundreds of mentions for your book

Mail a press release to all the trade journals in your field over and over again; you can use the same release Don’t underestimate the value of a good press release for making book sales

When you get a nice write up or feature about you and/or your book, have it laminated and set it up on an easel at trade shows Create an online contest and list it in online contest directories to drive traffic to your website Remember to make sure your book is listed in Books-in-Print; don’t assume it’s already listed

Get as many testimonials about your book, as possible, from experts in the field relating to your title, not customers; use on your fliers and back of books Market your book to your number one market first, and then go after the secondary markets If your book fits a specialty market, find a store that fits the genre and offer to leave books on consignment; many publishers have sold thousands of books this way

Build a web site that provides another avenue for ordering, a virtual online press kit and link exchanges with sites that relate to your topic Submit articles to online article directories that focus on your book’s topic to drive customers to your website It’s important to publish a website that focuses on your title; you’ll be able to refer editors and customers and all interested parties to your book information with the click of a mouse

Make sure not to overlook the Internet; get yourself interviewed or profiled for sites both about writing, publishing and about the topics covered in your book Every day it’s important to focus on a variety of marketing approaches Offer to trade writing a monthly column in a trade publication in your books’ genre, in trade for display ads on the same page

Local radio shows and television appearances are good but are often forgotten within hours of the broadcast; make sure to make or get a copy of any television broadcast for future promotions Make five telephone calls a day that relate to marketing your book

Print and online publications provide longevity to your marketing campaign in terms of having something tangible for people to reference ongoing Make sure your sales letter or flier is first class; this is your formal presentation of your title to the prospective buyer

Make sure to test, test, and test some more before you lay out large sums of money The success of any book marketing effort depends on a good book and just plain hard work; its been done many times before and you can do it too I hope this article has provided you with helpful tips to accelerate your book marketing and book promotion efforts

For more information on book marketing tips and selling more books go to http://www.TwinPeaksPress.com founded in 1982, specializing in help for authors, self publishers, ebook and book publishers with tips, advice and resources, including information on media, library and other mailing lists, and press releases - online, wire service and offline distribution

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Author : Earma Brown

It’s not procrastination You are more than ready to start your book How does one start, you may ask? You may just need a simple plan to get started writing your book Here’s ten tips to jumpstart writing your book to completion

1 Write your publishing goals down for your book

Will you self-publish or shop for a traditional publish There are serious pros and cons for either method Find out the differences so you can make an educated choice that suits you If you are self-publishing, consider the POD technology for your book

There are lots of good choices that will publish your book for you at an affordable price If you are opting for a traditional publisher, invest in one of the current market guides and research the best fit for your work It raises your chances considerably if you know what kind of manuscripts a particular company is looking for

2 Organize your book files

Researchers say we waste over 150 hours a year looking for mislaid information Develop an organization method that fits you For example, to save time and get organized you can create a master folder with your book’s title Inside, keep a separate file for each chapter

Assign each chapter a short title that will make sense later If you don’t have a title then assign names by topic Put research notes or resources in each chapter named folder Make a how-to folder as well, such as short-key notes, style or formatting notes With this system you can manage multiple projects easily Stop wasting time with disorganized, unfinished projects that don’t produce and help you get your message out in excellence

3 Write down your chapter’s format

Readers enjoy easy-to-read maps to guide them through your book They love consistency It is disconcerting and unprofessional if you change formats throughout the book In non- fiction books, each chapter should be similar length and have same sections or categories To make your chapters come alive, use engagement tools such as anecdotes, human stories, sizzling headings, photos, maps, graphs, exercises, short tips Readers enjoy easy-to-read side bars in boxes

4 Write the back cover as sales message before you write your book

This benefit driven outline helps give your book direction and helps you focus on what’s really important to your readers Most books will only allow for 50-75 words That gives you about 8-20 seconds to impress your prospective buyer Make this message passionate Include only what sells: reader and famous testimonials, a benefit driven headline to hook the reader to open the book and read the table of contents, and bulleted benefits

5 Create an inspiration cover in your book’s early stages

Keep it by your desk to inspire you Book covers are the number one selling point of a book You have about 4-10 seconds to impress your audience to buy Browse the bookstores and the internet to get a few ideas Study the covers best suited for your audience Choose colors that attract them Blue and red work well for business books Aqua, yellow, and shades of red work for personal growth books

Writing a book is a journey Most journeys go so much smoother with a map or travel plan Taking the simple steps above will get you started and keep you going to completion Start today then complete and release your significant message to the world

Earma Brown, 13 year author and business owner helps small business owners and writers who want to write their best book now! Author of ‘Write Your Best Book Now’. Click Here

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Monday, March 30th, 2009

Author : Victor Epand

When you craft your book to be a bestseller, everyone involved i e you (the author), the publisher and the bookseller, are sure to make good money A bestseller is the result of countless small decisions Individually, none of these decisions would determine the overall success of the book It is the collective whole of many good decisions that gives you a shot at creating a bestseller

As an author, writing a bestseller is challenging and you need to mentally prepare yourself for the challenge Your book is more likely to succeed, if it is written for being published as a ‘lead book’ in a particular market segment rather than as a book simply meant for a market segment Your book need not be very large However, it should provide solid, complete and comprehensive content to qualify as a bestseller The terms solid, comprehensive and complete are relative and refer to whatever you as an author have set out to accomplish in your book

Before you publish your title, you need to do a lot of homework along with your publisher It is critically essential that you acquire a full understanding of your target market segment If you are unable to understand, what your target audience desires from you, failure is imminent There is a tendency to define book markets as being comprised of people with identical/similar needs The fact is that the content needs of people within a market segment vary quite substantially Therefore, your bestseller, even when remaining focused, should be able to accommodate the needs of the broad spectrum of readers within the targeted market segment

Different people adopt different approaches to reading books Some people simply browse through a book till they find something interesting Others may prefer sequential reading Your bestseller should make it easy for the reader to find whatever he is looking for Depending on the category of your book, you can include a brief table of contents, notes, illustrations, tips, sub-headings, cross-references and examples You can provide an outline at the beginning of each chapter, in addition to tabs, appendices, glossaries, running heads etc to help the reader quickly find the desired information Every page should be packed full with information in a well-designed manner that is logical, elegant and easy on the reader’s eyes

When you want your book to be a bestseller, it is critical that you break new ground in your writing It means including ideas that are new, different and unique and meant to deliver more than what the book promises The fact is that there are very few ideas that are completely new In book publishing, ideas from every aspect of life are borrowed and modified as an ongoing process in the creation of new books The crux is to develop and incorporate a few new ideas to clearly differentiate your book and make it stand out in the pack available in the market

Even if your book is well authored, its chances of being published as a bestseller are dramatically enhanced when you have well-established connections with vendors and other industry experts

Victor Epand is an expert consultant about books. When shopping for books, we recommend you shop only at the best bookstores for used books, autographed books, and vedic books.

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Monday, March 30th, 2009

Author : Victor Epand

Selling a book successfully requires a lot of effort and hard work Many authors fail to realize this And this is the reason why approximately 95% of them never get to sell more than 2,000 copies As an author, try not to leave any stone unturned for the promotion of your book

There are several strategies that can be considered for making this task easy Always remember, that it is you who will have to stand up and let the world know about your book You will have to choose the best marketing strategies and work hard, in order to achieve good sales To turn your book into a best seller, consider the following strategies:

There are several websites on the Internet that you can join for getting your book world wide media attention Get a book trailer done and post it on your website for the readers to see You can also get the book listed on sites like Amazon com/advantage and get the image of its cover printed on the flip side of your business card, so that more people get to know about it Get it converted into an e-book to reach more customers through the Internet

One unique promotion idea would be customizing your car’s license plate frame with the web address listed on it If your book is placed face out in the bookstore window display, more people would be able to see it while passing by It helps to offer a ‘buy two books get one free’ promotional strategy Meet people and talk to them about your book

If someone is willing to sell your books and make profit, sell them books in volume at half the price Think of selling 10,000 books at a time and not just one This will motivate you to achieve more You can also take help from your friends and ask them to sell your books at their point of purchase display

You can also include a display of your book cover in your email auto-signature It can be great if you carry a copy of your book in your bag, no matter where you go, because you never know whom you might come across Your books can be sold to seminar companies, as they would be more than willing to give it away for attracting more attendees Try establishing a partnership with an entrepreneur, so that he can also give away your books as part of his company’s marketing efforts Make sure that your book reaches all the target stores Whenever you attend a conference, leave a copy at the registration table

These are a few promotional strategies that can be implemented for achieving good sales However, you should think of as many unique strategies as you can

Victor Epand is an expert consultant about books. When shopping for books, we recommend you shop only at the best bookstores for used books, autographed books, and vedic books.

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Author : Tony Beb

Lamination is the best way to keep your documents protected and preventing them from being damaged Occasionally, some people who use laminated documents will need to write on their document, but, the fact that most of the laminating pouches available have a glossy finish to them makes it difficult to write on your laminated documents However, there is a solution to this problem and that is to use laminating pouches that have a matte finish to them so you can write on them with a pen or a marker

Matte finished laminating pouches will provide sufficient protection for your documents, but they can also give you the ability to write on the surface much easier than you could on a glossy finished laminate If you spend a lot of time in meetings or presentations, I’m sure you can see the advantage to being able to take down notes on your document that has been laminated

One thing that is worth mentioning is that you don’t really have to choose between matte and glossy, because there are pouches out there that have one side which is glossy and the other side which is matte This is a great solution for someone who needs the flexibility to be able to write one their laminated document, but also want the slick look of the glossy finish to make their document look professional

If you have your own laminator I would suggest picking up the matte/glossy combo pouches because unless you need both sides of your document to have the professional look that the glossy finish gives you, it is much more worth your while to have a document that offers the best of both worlds Don’t underestimate having the ability to mark up your documents and make notes while you are in your meetings or presentations, it could mean the difference from remembering and forgetting something that could potentially give you the upper hand in what you are trying to accomplish

The matte finish laminating pouches are somewhat untraditional, however they really do provide many benefits over the glossy finished laminating pouches You probably would not realize until you give the matte finished pouches a try Pick up a small pack of the matte finish pouches and you will see that they are almost as clear as the glossy finish, but you do not get the slippery surface which is nearly impossible to write on You also do not have to worry about a glare from the light showing up on the document so it will be easier for people to see your document if you are giving a presentation

Tony has extensive knowledge on Matte Laminate and also provides knowledge on Laminated Documents

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Author : Earma Brown

First things first; words sell not graphics or flashy websites Pretty pictures and web design have never sold anyone anything; only words can do that You must write to convince people to take action

Most prospects will never pull out their wallets because they like your web design; they do so only when your words convince them to Here are some tips and a template to create compelling sales letters that sell your book:

1 Create a compelling (must get information) headline

Researchers have proven negative headlines works best For example, “Stop Making these Site Mistakes and Discover 10 Vital Things to Do Right Now” will get the attention of anyone struggling to make sales online using their website It will make them want to read more

The same goes for “Don’t Even Think About Skipping This Page!” People by nature are attracted to the negative Why do you think the Jerry Springer’s show is so popular or even Desperate Housewives? People react to the negative in spite of themselves It will create a curiosity pull

2 Avoid all caps or bold caps in your headlines

All caps reduces the readability of your copy It makes it harder to understand It interrupts the flow of your message and slows your reader down Use bold to emphasize a point and underlined to especially emphasize Headlines can have every other word starting with the first letter capped The variety will be much more effective than all caps

3 Write compelling copy

Draw your reader in like a big fish on a hook Entice them to want to know more and more It takes practice but use the copy that sold you as a template Use benefits including the interactive and the enticing format

4 Connect your dots

Create copy that flows smoothly from point to point Again, it takes a little practice but you can achieve great flow by pinpointing your transitional points Smooth them by using transitional paragraphs and new point headlines If written correctly, long copy works best

5 Create a sales template file

Start a file with all the good sales letters you encounter along the way You can learn a lot by studying other successful letters Don’t plagiarize (copy word for word ) Use the good letters you collect as your templates

6 Gather testimonials

Strategically sprinkle them in your copy They help build creditability and are important to achieve maximum sales If you having problems getting some, consider offering your product free to 3-5 people to get some good written testimonials

7 Make your copy error-free

If you have misspelled words or incomplete sentences, you will lose sales Design your copy to be specific Vague copy will also hinder your sales It will prompt a lot of questions If you are getting sales without questions, you know you have done a good job with your sales copy

You don’t have to be a famous copywriter to write effective sales letters In fact, you have everything it takes to write an order-pulling sales letter for your book You have the passion, the knowledge of your product (book) and now the sales letter template Follow the above 8 steps to get organized and then write your compelling letter to convince every prospect that your book is the one they want

And now I would like to offer you free access to my FREE Self Publishing eKit when you subscribe to Publish2Profit, a free monthly newsletter on book writing, publishing and marketing tips. You can get your instant access at http://www.selfpublishinghouse.net
From Earma Brown, 14 year author, book writing and publishing coach

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